With Google’s plans to deprecate third-party cookies by 2023 and Apple’s iOS 14 now allowing users to opt-out of app tracking, the future of marketing and advertising lies at the hands of first-party data. While this change undoubtedly affects the way businesses collect and use data, the good news is that there is still time… Continue reading The 8 Best Strategies for Mastering First-Party Data Collection
The 8 Best Strategies for Mastering First-Party Data Collection
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