For a long time, marketing compliance was low on the task list for a marketing team – but in the last few years, there’s been a dramatic reversal that’s made privacy and data protection a fundamental requirement for good marketing. There’s even evidence to suggest that consumers now factor in a brand’s reputation for data… Continue reading 5 Essential Data Compliance & Privacy Practices Digital Marketers Must Know
Single Customer View Software: How to Choose the Right Solution
When it comes to customer data, most businesses today have plenty of it (sometimes too much). But managing and understanding all that information is where things get difficult, and that’s where single customer view software comes in. This type of software helps you compile all your customer data into one easy-to-use view, so you can… Continue reading Single Customer View Software: How to Choose the Right Solution