Are you concerned about the phasing out of third-party cookies and wondering how to utilise your first-party customer data across the search network? Look no further, because we have a solution for you. A future without third-party cookies? With the digital marketing ecosystem transitioning away from third-party cookies (Apple with Safari and Mozilla with Firefox have… Continue reading Zeotap CDP + Advertising Customer Match: Make the Most of the Data You Own
The importance of first-party customer data in driving business success is clear. It’s also the fuel that powers the success of a Customer Data Platform, like Zeotap CDP. However, with all this boiling down to the customer data being correctly ingested into a CDP, it can be challenging to monitor and troubleshoot the status of… Continue reading Source Analytics: Gain Insight into the Status of All Ingested Customer Data
The world of personalised marketing is an incredibly complex place. Why did one push notification campaign succeed, while another one fail? How can siloed customer data that lives across multiple marketing tools be collected and unified for optimised marketing? What is a 360-degree view of a customer anyway? Connecting customer data to multiple touch points… Continue reading Zeotap CDP: Targeted Campaigns with 360-Degree Customer View
