Are you concerned about the phasing out of third-party cookies and wondering how to utilise your first-party customer data across the search network? Look no further, because we have a solution for you. A future without third-party cookies? With the digital marketing ecosystem transitioning away from third-party cookies (Apple with Safari and Mozilla with Firefox have… Continue reading Zeotap CDP + Advertising Customer Match: Make the Most of the Data You Own
Source Analytics: Gain Insight into the Status of All Ingested Customer Data
The importance of first-party customer data in driving business success is clear. It’s also the fuel that powers the success of a Customer Data Platform, like Zeotap CDP. However, with all this boiling down to the customer data being correctly ingested into a CDP, it can be challenging to monitor and troubleshoot the status of… Continue reading Source Analytics: Gain Insight into the Status of All Ingested Customer Data
