Day: June 19, 2023

In the rapidly evolving digital landscape, customer expectations have shifted towards demanding real-time personalisation at every touchpoint with a brand. Brands aspire to achieve comprehensive control over personalisation throughout their customers’ journey. However, many existing real-time orchestration tools fail to meet these expectations, resulting in challenges for marketers such as outdated or isolated data and… Continue reading How Journey Orchestration Elevates Every Customer Touchpoint

Brands today face a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format. Concerns about its potential misuse on third-party (3P) platforms often lead to hesitations in data sharing, limiting the activation possibilities across various platforms that rely on raw identifiers such as email and SMS. Recognising these challenges,… Continue reading Safeguarding Sensitive Customer Data in Zeotap CDP with Raw PII Encryption

Today, social media marketing has become essential for organisations to acquire customers. While platforms like Facebook and Twitter are well known, there are other platforms that revolve around sharing ideas. Pinterest is one such platform, where people can discover ideas and take action on them. Elevate your marketing strategy with Pinterest Pinterest is the visual… Continue reading Harness the Power of Pinterest and Zeotap CDP for Marketing Success