Future-proofing Your Data Strategy: Transitioning from DMPs for Enhanced Value and Customer Satisfaction

As the digital advertising landscape evolves and cookie-based targeting becomes increasingly limited, businesses face the challenge of finding new ways to reach and engage their target audiences. This article explores the shifting landscape of data management platforms (DMPs) and emphasises the importance of a robust first-party data strategy in this new era. Specifically, we will… Continue reading Future-proofing Your Data Strategy: Transitioning from DMPs for Enhanced Value and Customer Satisfaction

CDP for Luxury Retail: Ideal Customer Journey Explained

In the fast-paced and competitive retail sector, delivering personalised and seamless customer experiences is paramount for success. Luxury brands, in particular, face the challenge of leveraging customer data to develop tailored strategies that drive loyalty and boost sales. The ability to harness customer data is not just a luxury, but a strategic imperative for identifying… Continue reading CDP for Luxury Retail: Ideal Customer Journey Explained