Day: July 17, 2023

In today’s data-driven world, businesses strive to gain a comprehensive understanding of their customers and leverage that knowledge to drive successful marketing strategies. The incoming data can be directly associated with the customer such as their identifier. Or, as an entity data associated with the customer through the entity’s identifier like transactional data, account data… Continue reading Integrate Non-Customer Entity (NCE) with Zeotap CDP

Data coming into a CDP is captured from disparate platforms and interfaces in a format that they recognise and accept data. Early on, Zeotap CDP identified the necessity of data transformers to address this challenge. Our CDP platform incorporates commonly used standard data transformers, allowing for easy usability by the Marketer at various stages. However,… Continue reading Maximise Data Efficiency with Zeotap CDP Custom Transformers