In today’s data-driven landscape, brands often find themselves in a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format. Concerns about potential misuse on third-party (3P) platforms can lead to hesitations in data sharing, limiting the activation possibilities across various platforms that rely on raw identifiers such as email… Continue reading Ensuring Secure Data Handling with Zeotap CDP Advanced Hashing
Zeotap CDP Unveils Enhanced Destination Product
Our journey to create our new interface had one simple goal: to make your experience even better. But we didn’t stop there. Our team has been working hard to keep improving. Today, we’re excited to introduce the revamped Destinations product. It’s not just easier to use, but it’s also more versatile than ever. In this… Continue reading Zeotap CDP Unveils Enhanced Destination Product