In the ever-evolving landscape of digital marketing, personalisation is not just a trend but the linchpin for success. With the phasing out of third-party cookies and the ascent of privacy regulations, businesses are compelled to reinvent their approach to engage audiences. Personalisation goes beyond the rudimentary act of addressing customers by name in emails; it… Continue reading Unlocking the Customer Data Platforms (CDPs) are Helping Marketers Unlock a New Level of Personalisation