The Adtech landscape is undergoing a significant transformation with the impending demise of third-party cookies. Google finally committed to depreciating 1% of 3rd party cookies in Chrome in the first quarter of 2024 and fully by September 2024, the industry is bracing for a cookie-less future. This shift, however, presents a unique opportunity for innovation… Continue reading Navigating the Cookieless Future: A Paradigm Shift in Digital Advertising