With the impending deprecation of third-party cookies and the necessary shift towards a first-party-data strategy, businesses should start shifting from a Data Management Platform (DMP) to Customer Data Platform (CDP). Unlike DMPs, in fact, CDPs focus on first-party data, offering versatility and adaptability for long-term customer engagement, even in a cookieless world. They enable businesses… Continue reading Why Your Business Needs to Change from DMP to CDP