Zeotap CDP’s Calculated Attributes allows marketers to combine unique attributes and create more granular audiences segments ready for ad campaign activation. Segment membership is one of the calculated attributes that empowers marketers to effortlessly identify the segments to which a user belongs. This invaluable tool allows them to keep track of all the first-party users associated with or dissociated from a specific segment within the last 30 days.
Designed for seamless integration, segment membership is available as a system-defined calculated attribute. Whether you’re filtering users for a segment through Zeotap CDP’s segmentation tool or using the Profile API, this feature ensures precise and efficient data management.
Empowering targeted engagement with Zeotap’s Segment Membership attribute
As a marketer, having a holistic view of a user’s profile is crucial for crafting targeted and personalised campaigns. With Zeotap CDP’s extended data capabilities, you can create various segments like electric_car_buyer, sustainable_buyers, high_value_customers and tech_affinity_customers to suit your campaign objectives. Now, with our Segment Membership attribute, you can efficiently query user profiles and precisely identify which of these segments the user is associated with.
Imagine the power of this feature in your marketing campaigns. For instance, if you want to engage electric car enthusiasts, you can use the Segment Membership attribute to quickly find users in the electric_car_buyer segment. This level of granular targeting ensures that your messages reach the right audience, maximizing campaign effectiveness.
Key benefits of Zeotap’s Segment Membership attribute
One of the key benefits of Zeotap’s Segment Membership attribute is the flexibility to use any of the persistent, immutable identifiers available. With just a simple query, you can access a comprehensive list of segments to which a user belongs, empowering you to tailor your marketing strategies with laser-focused precision.
Enhanced user identification and personalisation
With the segment membership calculated attribute, identifying users belonging to specific segments becomes effortless. This allows you to create new segments by including or excluding these users, tailored to your specific business requirements.
In-depth understanding of user behaviour
By leveraging the segment membership attribute in your Profile API call, you can gain valuable insights into user behaviour and patterns. This information becomes particularly useful when running campaigns on platforms like Adobe, enabling a better understanding of users and their engagement with different segments.
Understanding the usage of Segment Membership through a use case
Sarah, a marketer at a leading retail company, is keen to enhance her customer engagement and boost sales. Using Zeotap’s powerful segmentation tool, she creates different customer cohorts based on their purchase behaviour, preferences, profile traits and calculated traits. The customer profiles are enriched with segment membership information, adding valuable insights to their preferences and interests.
Sarah’s retail company has segments such as “frequent_shoppers,” “loyal_customers,” “discount_hunters,” and “premium_buyers.” With the segment membership data integrated into the customer profiles, Sarah gets access to each customer’s segment affiliation when they interact with the company’s online and offline touchpoints. Armed with this extensive dataset and the ability to activate batches of data, Sarah can expertly tailor the shopping experience for a broad spectrum of customers. When a customer visits the company’s website or mobile app, the interface dynamically displays relevant product recommendations, discounts and offers based on the customer’s segment membership. This immediate and tailored approach leaves a positive impression on customers and increases their likelihood of making a purchase.
Using this wealth of information, Moreover, when the customer visits a physical store, the retail staff can access the customer’s profile and segment membership information, allowing them to provide personalised assistance, suggest products that align with the customer’s preferences and offer relevant promotions. This personalised approach creates a seamless and delightful shopping experience, leading to increased customer satisfaction and loyalty. By leveraging Zeotap’s segment membership and the ability to activate batches of data, Sarah successfully executes targeted marketing campaigns, optimizes customer interactions and ultimately drives higher conversion rates and revenue for her retail company.
Understanding your customers’ preferences and interests is paramount for campaign preparedness and avoiding uncertainties. Granular audience segmentation enhances your readiness for ad campaign activation. If you’re seeking a CDP that offers transparency, user-friendliness and seamless identification of user segments, Zeotap CDP could be the ideal customer data platform for your needs. Reach out to us at [email protected] and start optimising your marketing efforts with Zeotap’s powerful data capabilities.
