Integrate Google Pub/Sub with Zeotap CDP for seamless data flow across your internal systems to drive personalisation

Our mission at Zeotap CDP is to equip brands with real-time global-scale data, empowering them to create personalised experiences across various platforms. With Zeotap CDP’s real-time orchestration platform, marketers gain access to real-time data, enabling faster decision-making and driving improved campaign performance, ultimately leading to better results and ROI. Our integration with Google Pub/Sub further… Continue reading Integrate Google Pub/Sub with Zeotap CDP for seamless data flow across your internal systems to drive personalisation

Craft your audiences strategically through Zeotap CDP’s Calculated Attributes and transform engagement

Are you seeking to refine your customer segments for enhanced alignment with your marketing objectives? Do you aim to elevate ad campaign conversion rates while maximizing ad budget efficiency? Is your performance evaluated based on effective new customer acquisition or boosting customer lifetime value (CLV) among your existing audience? If you resonate with any of… Continue reading Craft your audiences strategically through Zeotap CDP’s Calculated Attributes and transform engagement

Improve Ad Campaign Targeting with Zeotap CDP’s Powerful Segment Membership

Zeotap CDP’s Calculated Attributes allows marketers to combine unique attributes and create more granular audiences segments ready for ad campaign activation. Segment membership is one of the calculated attributes that empowers marketers to effortlessly identify the segments to which a user belongs. This invaluable tool allows them to keep track of all the first-party users… Continue reading Improve Ad Campaign Targeting with Zeotap CDP’s Powerful Segment Membership