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Integrating Google Pub/Sub with Zeotap CDP to Streamline Data Flow

Our mission at Zeotap CDP is to equip brands with real-time global-scale data, empowering them to create personalised experiences across various platforms. With Zeotap CDP’s real-time orchestration platform, marketers gain access to real-time data, enabling faster decision-making and driving improved campaign performance, ultimately leading to better results and ROI. Our integration with Google Pub/Sub further enhances these capabilities, allowing marketers to leverage powerful profiles for precise and targeted campaigns. In this blog, we will explore the significant advantages this integration offers and showcase its potential through compelling use cases.

Introducing Google Pub/Sub

Google Pub/Sub is a highly scalable messaging service that enables real-time data flow across applications, services and IoT devices. It allows data to be published once and then delivered to multiple subscribers asynchronously, ensuring efficient and reliable communication between various components of an application or system.

With its ability to handle high message rates and deliver data at low latencies, Pub/Sub allows marketers to stay agile and responsive to rapidly changing market conditions. It enables them to capture, process and analyse data streams from different sources, leading to deeper insights, better decision-making and more personalised and relevant customer experiences. Additionally, Google Pub/Sub’s integration with other Google Cloud products enhances marketers’ data capabilities, making it an essential component of any modern marketing technology stack.

By integrating Google Pub/Sub with ZeotapCDP’s real-time orchestration platform, a seamless enterprise-wide real-time data path is established. This integration facilitates the smooth flow of data from various applications, services or IoT devices, enabling it to be instantly delivered to other Google Cloud products or other internal systems through Pub/Sub.

The integration with Google Pub/Sub and Zeotap CDP’s real-time orchestration platform

Enterprises house a variety of data within repositories and data warehouses, serving a multitude of purposes. Our seamless integration with Google Pub/Sub offers businesses a secure conduit to transmit and dynamically update diverse data categories from their repositories and data warehouses straight to Zeotap. 

Businesses can have their internal systems or applications connected to their Google Pub/Sub account. By harnessing the power of Google Pub/Sub’s connectivity in synergy with Zeotap CDP’s real-time orchestration platform, enterprises can harness their internal systems or applications to propel real-time, personalised communications across mobile, email and the web. This leads to increased customer satisfaction, elevated conversion rates, and enhanced customer retention – all stemming from this synchronised approach.

With Google Pub/Sub’s ability to handle high message rates and deliver data at low latencies, combined with Zeotap’s unified profiles, businesses can enhance their communication and gain valuable insights into their customers’ behaviour. 

How does the integration work?

The strength of Zeotap CDP lies in its capability to gather and consolidate first-party datasets into comprehensive customer profiles. These profiles are then securely hosted in Google Cloud and seamlessly integrated with Google Pub/Sub using Zeotap’s real-time orchestration platform. Through the integration with Google Pub/Sub in Zeotap CDP’s real-time data orchestration platform, businesses can seamlessly receive user interactions and server events. By forwarding this information to Pub/Sub through our integration, businesses gain complete control and flexibility over their uploaded customer data management.

Here is how the integration works.

  1. Transfer: The integration begins with businesses importing customer data from various sources into Zeotap CDP and mapping the attributes to the Zeotap catalogue. This catalogue provides out-of-the-box data models and you can easily add more data points as per your specific business needs.
  2. Orchestrate: Next, a seamless workflow is set up within Zeotap CDP’s real-time orchestration platform. Here, you have the flexibility to map relevant Zeotap Catalogue fields to the corresponding Google Pub/Sub fields in the Real-Time Orchestration platform, establishing a connection.

    Zeotap CDP creates unique profiles for your customers and continuously tracks their user behaviour. Through the established connection, Zeotap sends user profile attributes, custom attributes, custom events and purchase fields to your Google Pub/Sub account.
  • Activation: With the enhanced data flowing through Zeotap’s integration, you gain the ability to build powerful applications on your Google Pub/Sub account, leveraging the enriched insights to drive your marketing strategies and customer engagement.

Understanding the integration through a use case

The client, a leading e-commerce company, sought to proactively identify churn risk among their users and implement an effective retention strategy. Their marketing team aimed to detect users visiting the “Unsubscribe” page in real-time, as such behaviour indicated a high likelihood of churning. To achieve this, the marketing team leveraged the integration between Zeotap CDP’s real-time orchestration platform and their Google Pub/Sub account. They already had their internal call center system integrated with their Google Pub/Sub account.

With Zeotap CDP’s ability to analyse data from web, mobile and various other sources in a single place, the client effortlessly gathered relevant user behaviour data. The hassle-free integration and real-time querying allowed for immediate identification of users visiting the “Unsubscribe” page. Zeotap CDP’s automated sync frequency ensured that the data to their Google Pub/Sub account was up-to-date at all times, providing accurate insights.

Upon detecting users at risk of churning, Zeotap CDP triggered a real-time event distribution, sending the user details to their call center system through their integrated Google Pub/Sub account. Armed with actionable customer insights and comprehensive user profiles, the call center executives engaged with the identified users to explore personalised retention opportunities. By delivering the right message to the right audience at the right time, the client maximized engagement and boosted customer retention, ultimately driving better results and ROI.

Are you willing to take charge of your customer data management with complete control and unmatched flexibility? Are you willing to harness the full potential of your business with the powerful combination of Zeotap CDP and Google Pub/Sub? Reach out to us at [email protected] to explore this transformative partnership further. Our team is ready to assist you every step of the way!

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