Category: Opinion

With the impending deprecation of third-party cookies and the necessary shift towards a first-party-data strategy, businesses should start shifting from a Data Management Platform (DMP) to Customer Data Platform (CDP). Unlike DMPs, in fact, CDPs focus on first-party data, offering versatility and adaptability for long-term customer engagement, even in a cookieless world. They enable businesses… Continue reading Why Your Business Needs to Change from DMP to CDP

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another. Some marketers presume that it is an either-or scenario: they must pick one at the expense of the other because it’s needless or impossible to use both. In actual fact, this is incorrect. In an ironic twist, it’s their similarities… Continue reading CDP vs DMP – Which Solution is Best for Your Marketing Strategy

Over the past few decades, the business landscape has undergone significant transformation and innovation. Adapting to constant, unexpected changes, relearning processes, and rethinking strategies are crucial for the sustainability of various organisations. Challenges are ever-present, presenting risks but also opportunities for: Accelerated learning, Organic growth, Process automation, Enhanced productivity, And numerous other benefits. In this… Continue reading 4 Core Values Driving Organisational Success at Zeotap

The healthcare sector, just like the other industries, is actively adopting digital transformation. This transition is particularly crucial given that the individuals engaging consistently with brands across diverse channels are also the patients targeted by the healthcare industry. Nevertheless, healthcare encounters an extra layer of complexity not always present in other sectors—compliance with stringent privacy… Continue reading Ensuring Healthcare Data Security with Zeotap CDP and HIPAA Compliance

In the ever-evolving landscape of digital marketing, personalisation is not just a trend but the linchpin for success. With the phasing out of third-party cookies and the ascent of privacy regulations, businesses are compelled to reinvent their approach to engage audiences. Personalisation goes beyond the rudimentary act of addressing customers by name in emails; it… Continue reading Unlocking the Customer Data Platforms (CDPs) are Helping Marketers Unlock a New Level of Personalisation

“If you want to be trusted, be trustworthy.” Stephen R. Covey Tweet Did you know that the age of the customer began in the early 2010s, following the age of information? Easy access to information and resources has disrupted the market and transformed the way companies and customers relate to each other. Customers have identified… Continue reading Zeotap Values: Building Trust in the Age of the Customer

In today’s data-driven landscape, brands often find themselves in a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format. Concerns about potential misuse on third-party (3P) platforms can lead to hesitations in data sharing, limiting the activation possibilities across various platforms that rely on raw identifiers such as email… Continue reading Ensuring Secure Data Handling with Zeotap CDP Advanced Hashing

In the fast-paced realm of marketing technology, the selection of a Customer Data Platform (CDP) can be a daunting task, laden with pitfalls that many businesses unwittingly stumble into. Drawing from my extensive experience working closely with diverse clients over the past 18 months, I have had the opportunity to witness firsthand the challenges faced… Continue reading 3 Common Pitfalls to Avoid When Selecting a Customer Data Platform