Category: Zeotap CDP

Are you a marketer striving to deliver impactful content, reach the right audience and achieve tangible business outcomes? Look no further! Learn how integrating Zeotap Custmomer Data Platform with Optimizely, a web personalisation platform, can empower you to deliver highly personalised experiences that drive improved conversion rates and increased customer satisfaction. Transform your customer experiences… Continue reading Maximise Conversion with Zeotap CDP & Optimizely Integration

Brands today face an increasingly dynamic and demanding landscape. The growing imperative to showcase return on investment (ROI), while streamlining expenses, is only matched by ever greater customer expectations with regard to higher quality experiences. Marketers find themselves leaning heavily on data for strategic planning, precise audience definition, efficient resource allocation, holistic orchestration and effective… Continue reading Meet Ada™: Zeotap’s Revolutionary AI Assistant for Data-Driven Marketers

Zeotap CDP has a new interface, meticulously redesigned to ensure effortless navigation. 
Over the past few months, our dedicated team has been hard at work crafting a new interface that harmonises simplicity with functionality. Why did we embark on this huge effort?
As more CDP users joined us, they faced challenges like difficulty in finding their… Continue reading Explore the Revamped Zeotap CDP Interface for Effortless Navigation

In an increasingly data-driven world, the importance of data privacy and individual rights cannot be understated. As data protection regulations like GDPR and CCPA continue to evolve, businesses face mounting pressure to ensure the security and transparency of customer data. One critical aspect of data privacy is the ability for individuals to exercise their rights… Continue reading GDPR & CCPA Compliance: Zeotap CDP Simplifies Data Subject Requests

Are you seeking to refine your customer segments for enhanced alignment with your marketing objectives? Do you aim to elevate ad campaign conversion rates while maximizing ad budget efficiency? Is your performance evaluated based on effective new customer acquisition or boosting customer lifetime value (CLV) among your existing audience? If you resonate with any of… Continue reading Accurate Audience Targeting: The Power of Calculated Attributes in Zeotap CDP

We are excited to present the latest product enhancements for July, designed to enhance your experience with Zeotap CDP and streamline your interactions with the platform. Take advantage of customised and detailed GDPR consent for Google Tag Manager sources. Stay informed about the seamless process when a customer is disqualified from a segment and ensure… Continue reading Zeotap July 2023 Update: Product Enhancements

Data privacy regulations like GDPR and CCPA have made it imperative for marketers to ensure compliance when collecting and processing customer data. However, unifying consent choices from multiple touchpoints and implementing them swiftly and at scale has been a significant challenge. Zeotap’s Consent Orchestration module offers a privacy-first, customer-centric strategy that streamlines the process of… Continue reading Mastering GDPR and CCPA: Consent Orchestration With Zeotap CDP

In the rapidly evolving digital landscape, customer expectations have shifted towards demanding real-time personalisation at every touchpoint with a brand. Brands aspire to achieve comprehensive control over personalisation throughout their customers’ journey. However, many existing real-time orchestration tools fail to meet these expectations, resulting in challenges for marketers such as outdated or isolated data and… Continue reading How Journey Orchestration Elevates Every Customer Touchpoint

Brands today face a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format. Concerns about its potential misuse on third-party (3P) platforms often lead to hesitations in data sharing, limiting the activation possibilities across various platforms that rely on raw identifiers such as email and SMS. Recognising these challenges,… Continue reading Safeguarding Sensitive Customer Data in Zeotap CDP with Raw PII Encryption