DATA PARTNERS

High-performance data monetization with privacy and security-compliant tech

Zeotap's technology is built from the ground up and designed to process, manage and monetize socio-demo, app usage, interest, purchase and linkage data at scale from selected high-quality providers.

What makes great data?

We designed our patented technology zeoCore with the belief that a high-quality unified data set at scale improves everyone’s business. Our algorithms scores and select competing data sets from our providers based on a proprietary Priority Matrix, which objectively ranks and selects them from different partners in our queue. Our matrix looks at three data factors when ranking partners:

Data sourcing principles

Uniqueness

We look for exclusive and unique data that hasn’t been made widely available to the market yet.

Quality

We only work with quality and fresh data sets that are measurably accurate.

Scale

The more data we receive (unique user profiles) in each of the countries you operate in, the more opportunities to monetize.

Data Types

  • Socio-Demo
  • Interest
  • App usage
  • Purchase intent
  • Identity linkages

The Process

OUR PATENTED TECHNOLOGY POWERS RESULTS

IDENTITY & DATA PLATFORM

Become part of the world's highest quality data platform and get access to the world's premier brands. Our Advanced Technology & Patented People Graph are able to identity- link, unify and process data way faster at higher granularity and quality-levels than the competition. Designed with privacy and security-by-design principles in mind, our technology brings GDPR compliance across the globe.

LEARN MORE ABOUT OUR TECH

PATENTED TECH

PATENTED TECH PATENTED TECH

Success Stories

Our partnership with zeotap has been great. Their technology ensured we could work safely together with our data to give our customers and partners a better experience. The powerful combination of our data combined with zeotap’s high-quality app usage and purchase intent data has allowed the UK largest brands to achieve increased marketing ROI.
Charlie McGee, Director of Advertising
The UK-based 3UK operator owns vast amounts of ID-verified customer data at scale, which they aim to make available to all those brands who want to accurately understand their desired audience and reach them at scale. 3UK decided to engage in a strategic partnership with zeotap to make that a reality.

Certifications

EU Data Protection ePrivacy Seal

Zeotap was GDPR-ready certified in 2016 and re-certified in 2018 by Hamburg-based ePrivacy. We're also fully prepared to tackle CCPA (California Consumer Privacy Act) when it comes into effect in 2020

BSI CSA STAR CERTIFICATION

Zeotap is cloud-security certified against CSA Star Silver Star – a certification only granted on the basis of ISO 27001 and with additional cloud-based requirements

ISO 27001 Enterprise Security Certified

Zeotap adheres to the strictest enterprise-grade security requirements and has been certified and re-certified against ISO 27001

Certified Chief Information Security Officer

Zeotap's Director of Information Security earned this after successfully demonstrating his expertise in the topic

Certified Information Privacy Technologist

Zeotap’s technical top management are Certified Int’l Privacy Technologists (CIPT)

iapp Corporate Member Certification

Zeotap actively participates in the IAB Consent Framework and other visionary member-based organisations