In this exclusive interview featuring Andreas Balzer, Director OEM & Media Business of Carwow, we delve deep into the realm of Retail Media and uncover the pivotal role of Customer Data Platforms (CDPs) in driving success.
In this exclusive interview featuring Andreas Balzer, Director OEM & Media Business of Carwow, we delve deep into the realm of Retail Media and uncover the pivotal role of Customer Data Platforms (CDPs) in driving success.
Thanks to Zeotap Mercedes increased by 175% the CTR on their paid acquisition campaigns.
The car manufacturer saw a major uplift across its main KPIs.
Learn how the global car manufacturer improved the targeting of its acquisition campaigns and created the conditions for higher conversion rates onsite.
