Retail Media talk: CDP and Retail Media Use Case for Marketplace

In this exclusive interview featuring Andreas Balzer, Director OEM & Media Business of Carwow, we delve deep into the realm of Retail Media and uncover the pivotal role of Customer Data Platforms (CDPs) in driving success.

Mercedes-Benz achieves 175% higher CTR by streamlining paid acquisition

Thanks to Zeotap Mercedes increased by 175% the CTR on their paid acquisition campaigns.
The car manufacturer saw a major uplift across its main KPIs.

Nissan achieves 43% media savings for new car model promotion

Learn how the global car manufacturer improved the targeting of its acquisition campaigns and created the conditions for higher conversion rates onsite.