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Industry: Automotive

Retail Media talk: CDP and Retail Media Use Case for Marketplace

In this exclusive interview featuring Andreas Balzer, Director OEM & Media Business of Carwow, we delve deep into the realm of Retail Media and uncover the pivotal role of Customer Data Platforms (CDPs) in driving success.

Mercedes-Benz achieves 175% higher CTR by streamlining paid acquisition

Thanks to Zeotap Mercedes increased by 175% the CTR on their paid acquisition campaigns.
The car manufacturer saw a major uplift across its main KPIs.

How Nissan Achieved 43% Media Savings for New Car Model Promotion with Zeotap CDP

Learn how the global car manufacturer improved the targeting of its acquisition campaigns and created the conditions for higher conversion rates onsite.