Optimising acquisition campaigns: how to increase conversion rate with a better targeting

A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results. By activating your customer data in Zeotap CDP, you can easily… Continue reading Optimising acquisition campaigns: how to increase conversion rate with a better targeting

Virgin Media O2 case study: how to save £1M using Zeotap CDP

The Zeotap Founder & CEO Daniel Heer & the Head of Paid Traffic Acquisition at Virgin Media O2, Andy Lewis, took the stage on Day 1 of DMEXCO – Digital Marketing Expo & Conference for an engaging and insightful showcase where they broke down the awe-inspiring, simple but impactful paid media suppression use case Virgin… Continue reading Virgin Media O2 case study: how to save £1M using Zeotap CDP

Google Cloud Tech Talk: how integrating a CDP into your marketing strategy and gets results in no time

Integrating a CDP into your marketing strategy, can be complicated and time consuming. Usually time to value appears long but this should not be the case, as the reality is that you can see consistent commercial outcomes in just a few weeks if you keep it simple and tackle specific use cases such as: In… Continue reading Google Cloud Tech Talk: how integrating a CDP into your marketing strategy and gets results in no time

Optimising paid acquisition strategy: how Virgin Media O2 minimised media wastage saving £1M

An effective paid acquisition strategy involves taking steps to minimise the wastage that comes with inaccurate customer targeting, helping companies identify and engage with new prospects who are more likely to convert. A better targeting strategy will impact not only on Conversion and Acquisition Costs, but also on ROI, allowing the saved money to be… Continue reading Optimising paid acquisition strategy: how Virgin Media O2 minimised media wastage saving £1M

Data and the Steps Fashion Brands Like Desigual Must Follow on Their Path to Innovation

Madrid  — October  2020 Javier Fernández, from Desigual, reveals how the company is working on its data together with Zeotap on its path to innovation. COVID-19 has completely transformed the e-commerce industry. In the case of Spain, this industry has undergone great growth that has led it to become one of the major players in… Continue reading Data and the Steps Fashion Brands Like Desigual Must Follow on Their Path to Innovation

1st Party Data Video on How You Can Turn 1st Party Data Into Actionable Customer Intelligence

Data and identity have been top of mind for more than a decade in the marketing ecosystem – but where does it stand today and how will it change amidst current market challenges? Watch how you can turn your first-party data into actionable customer intelligence in this webinar recording with Stefan Blumenthal, country manager DACH @zeotap.

Identity Resolution in a Cookie-Less Future (Webinar Recording)

In our last webinar with Henkel we hosted a transparent conversation about the future of identity resolution that posed as future food for though. Check out the video to see exactly what we think the future of marketing will look like.

Zeotap: Moving to Scylla – A Graph of Billions Scale

Zeotap engineers will delve into data access patterns, processing, and storage requirements to make a case for a graph-based store.

Alex McIlvenny – CM UK on the ID Conundrum for Brands in the Privacy-First Era

zeotap country manager UK gives talk on people based marketing with exchangewire

In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Alex McIlvenny, country manger UK, Zeotap, to discuss the ID conundrum for the industry in the privacy-first era, from the brand perspective. McIlvenny discusses: – The challenge for brands in linking offline data to online data, and the difficulty in using a single platform given the various… Continue reading Alex McIlvenny – CM UK on the ID Conundrum for Brands in the Privacy-First Era

Pirates of the Ad-Ribbean: At Data’s Ends – Presented by Zeotap™ at Programmatic Day, Milano

Oliver Kanders – VP Marketing & Country Head Germany/UK  delivers his keynote and explains how zeotap undertakes data quality audits, stringent security certifications and complies with the new GDPR regulation, to tackle data transparency and trust in the Italian mobile advertising market.