Whitepaper

The Data Secrets of Successful Marketers

The race to succeed as a data-driven function

As the world begins to recover from the pandemic and return to ‘normal’, the role of data in marketing is set to enter a new phase as long-stalled projects roll back into life.

But with the nature of data-driven marketing now at a crossroads, how will you fare in this new normal?

To find out, Zeotap commissioned a survey of 500 senior marketers with the aim of showing how different data practices correlate with overall marketing success. Download the report to uncover brand-new industry research that shows what the most (and least) successful marketers will be doing next with their data, including:

The one data practice all marketers will adopt by mid 2022
Who’s behind in achieving a single customer view
What’s next for machine learning in data success
The roadblocks marketers should expect on the road ahead

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"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."

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"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."

"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."

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