Whitepaper

Is It Time to Embrace the Universal ID?

Empowering marketers to deliver unified brand experiences through universal identity

60 percent of digital marketers cite connecting the dots across different channels as the activity that consumes the maximum time and resources. Linking customer identities to unify siloed assets is a crucial prerequisite to success, and marketers need the ecosystem to step up and provide a better toolbox.

Enter the “universal ID” –– a game-changer not only for marketers, but also for consumers. Fill out the form for our guide and discover everything marketers need to know about universal IDs: from the purpose they serve to the challenges (and solutions) they offer.

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What our customers say

"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."

"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."

"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."

"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."

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