Day: April 13, 2023

In today’s data-driven world, data sharing is an integral function of every organisation’s data strategy. Do the below questions resonate with you? Are you constantly on the lookout for new insights to make more informed decisions about monetising your data assets to generate new revenue streams?  Are you kept up at night thinking about the… Continue reading Zeotap CDP Integrates with Google’s Analytics Hub for Seamless, Secure Data Exchange

Navigating a customer data platform (CDP) and ensuring its health at every turn is fundamental for campaign success. Every blind spot in your data sources is a potential disaster and full knowledge of your account’s usage is critical for understanding the effectiveness of the investment in a CDP adoption. What cannot be measured, cannot be… Continue reading Get a Clear Picture of Data Usage in Your CDP

In today’s digital era, consumers expect a highly personalised buying experience. Therefore, for marketers striving to meet consumer expectations and foster long-term relationships, it is critical that they have the right tools to send the right message to the right audience at the right time. The biggest challenge here is having on-demand, real-time access to… Continue reading Zeotap Profile API: Real-Time Customer Insights for Your CDP