Segmentation is nothing new to marketers. However, marketing segmentation traditionally involved simple things like demographics and geographical location. Now – with behavioural segmentation – marketers can divide customers into groups based on the way they behave too. This guide explains behavioural segmentation with examples, its role in marketing, the main types of behavioural segmentation, and… Continue reading Behavioural Segmentation – Types, Examples and Strategies
Behavioural Segmentation – Types, Examples and Strategies
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