Category: Opinion

For a long time, marketing compliance was low on the task list for a marketing team – but in the last few years, there’s been a dramatic reversal that’s made privacy and data protection a fundamental requirement for good marketing. There’s even evidence to suggest that consumers now factor in a brand’s reputation for data… Continue reading 5 Essential Data Compliance & Privacy Practices Digital Marketers Must Know

When it comes to customer data, most businesses today have plenty of it (sometimes too much). But managing and understanding all that information is where things get difficult, and that’s where single customer view software comes in. This type of software helps you compile all your customer data into one easy-to-use view, so you can… Continue reading Single Customer View Software: How to Choose the Right Solution

A guest post from Sergio Giannone, Senior Content Manager at Decentriq A few months ago, Zeotap and Decentriq, a Swiss enterprise SaaS platform providing the most secure and compliant data clean rooms, announced a partnership. Today, it’s time to look a bit deeper into what exactly this partnership can enable and why it’s an important… Continue reading Data Clean Rooms & CDPs: How to Empower Your First-party Data Strategy

Customer data is all around us, and if businesses take the time to collect it, analyse it and activate it, the opportunities are huge.  However, to get value out of data you need to know what you’re dealing with, and the term ‘customer data’ masks a new whole lexicon to get to grips with: zero-party,… Continue reading Customer Data Guide: Definition, Types & Management

Cookies – more specifically, third party cookies – have been the lifeblood of online marketing for over a decade.  They’re the things that have allowed marketers to track users across the web and subsequently deliver ads designed to appeal to them, through being able to collect vital information like user behaviour, preferences, and even interests. … Continue reading 6 Ways CDPs Navigate the Cookieless Future for Marketers

May 2022 marks the fourth anniversary of GDPR – a landmark piece of legislation that ushered in a new era of data privacy. In the four years since, its impact has been seen across far more than just fines and penalties for non-compliance – here, we explore five key trends from the last four years,… Continue reading Four Years of GDPR: Transformative Insights and the Road Ahead in Data Privacy

What is a Single Customer View (SCV)? A single customer view (SCV), also called a 360 degree customer view, is a single, consolidated record of all the data a company has on a single customer. This data can come from any number of sources, including CRM systems, email platforms and purchase history. A single customer… Continue reading 6 Main Use Cases of a Single Customer View and How They Benefit Personalised Marketing

What’s happening to cookies? Over the last decade, third-party cookies have played a crucial role in online marketing, but all this is set to change. By the end of 2023, Google plans to phase out third-party cookies from Chrome, following other browsers such as Safari and Firefox who have already done so. This marks the… Continue reading A Quick Guide To Cookieless Tracking (With Tips)