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Category: Blog

AI Compliance: Navigating the Future of Responsible AI at Zeotap

As Artificial Intelligence (AI) rapidly transforms industries, businesses are increasingly leveraging its power to enhance decision-making, automate processes, and improve customer experiences. However, with this power comes the responsibility to ensure AI systems are developed and deployed in compliance with evolving regulations, particularly within the European Union (EU). At Zeotap, we are deeply committed to… Continue reading AI Compliance: Navigating the Future of Responsible AI at Zeotap

Zeotap Redefines Journey Creation: Leveraging Non-Customer Entity Data in Real Time

Businesses need seamless access to both customer and non-customer data to meet the evolving demands of consumers in today’s world of real-time, hyper-personalised experiences. At Zeotap, we’ve always been committed to empowering our clients with the tools to meet these expectations, and now, we’ve expanded our Non-Customer Entity (NCE) capabilities into Journey, enabling marketers to… Continue reading Zeotap Redefines Journey Creation: Leveraging Non-Customer Entity Data in Real Time

Best-of-Breed vs Best-of-Suite CDPs: Which is Right for Your Business?

Customer Data Platforms (CDPs) consolidate and manage customer data from various sources, enabling companies to gain a comprehensive view of their customers and execute targeted marketing strategies. However, not all CDPs are created equal, and choosing the right type can significantly impact your business’s success. This article explores the key differences between Best-of-Breed and Best-of-Suite CDPs,… Continue reading Best-of-Breed vs Best-of-Suite CDPs: Which is Right for Your Business?

7 Ways to Get Business Value from a CDP

In today’s competitive landscape, leveraging technology effectively is crucial for business success. A Customer Data Platform (CDP) offers a powerful solution for organisations aiming to optimise their operations and maximise profitability. By integrating and analysing customer data from various sources, a CDP not only enhances decision-making but also drives more personalised and efficient interactions. This article explores… Continue reading 7 Ways to Get Business Value from a CDP

7 Key Customer Data Platform (CDP) Trends in 2024

In the digital age, the ability to effectively manage and utilise customer data is crucial for business success. By integrating data collection processes, a Customer Data Platform (CDP) provides a comprehensive view of customer behaviour, allowing for more personalised and targeted marketing efforts. As we approach 2024, the landscape of CDPs is evolving rapidly, driven… Continue reading 7 Key Customer Data Platform (CDP) Trends in 2024

What Is A Customer Data Platform (CDP)? A Complete Guide

Today’s customer journeys are more complex than ever. The majority of shoppers follow a zig-zagging path through a wealth of touchpoints, both online and offline. With such unpredictable journeys, how can businesses keep track of their customers? And how can they deliver personalised experiences across an ever-expanding set of touchpoints? The answer: a Customer Data Platform… Continue reading What Is A Customer Data Platform (CDP)? A Complete Guide

Maximising Marketing Potential: Zeotap CDP and Carrefour Collaboration

In today’s rapidly changing digital marketing landscape, the integration of data and personalisation of customer experiences have become essential for businesses aiming to boost customer satisfaction and achieve growth. One of our most compelling examples of successful integration is the partnership between Zeotap CDP  and Carrefour. This blog delves into how Zeotap Customer Data Platform… Continue reading Maximising Marketing Potential: Zeotap CDP and Carrefour Collaboration

Drive Personalised Customer Engagement with Zeotap CDP and Airship

In today’s digital landscape, the ability to deliver personalised and timely messages to customers across various channels is paramount for businesses seeking to drive engagement and foster lasting relationships. With the integration of Airship, a leading app experience platform and Zeotap Customer Data Platform (CDP), brands can now harness the power of real-time data insights… Continue reading Drive Personalised Customer Engagement with Zeotap CDP and Airship

Maximising Marketing Potential with 1st Party Lookalike Modelling

1st Party Lookalike (1P LAL) modeling is revolutionising the way brands extend their audience reach. By identifying users who resemble a brand’s high-value customers, this advanced technique ensures targeted marketing that boosts conversion rates and ROI.  In this blog, we will explore the 1P Lookalike feature offered by Zeotap CDP and demonstrate how it can… Continue reading Maximising Marketing Potential with 1st Party Lookalike Modelling

Embracing a Cookieless Future: The Power of Universal IDs

The phasing out of third-party (3P) cookies presents both challenges and opportunities for advertisers.  At Zeotap, we are committed to staying ahead by leveraging Universal IDs (UIDs), which ensure our clients can activate data seamlessly in a cookieless world and run campaigns with equal or even improved results. Regardless of Google’s actions concerning third-party cookies,… Continue reading Embracing a Cookieless Future: The Power of Universal IDs