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Category: Zeotap Data

Embracing a Cookieless Future: The Power of Universal IDs

The phasing out of third-party (3P) cookies presents both challenges and opportunities for advertisers.  At Zeotap, we are committed to staying ahead by leveraging Universal IDs (UIDs), which ensure our clients can activate data seamlessly in a cookieless world and run campaigns with equal or even improved results. Regardless of Google’s actions concerning third-party cookies,… Continue reading Embracing a Cookieless Future: The Power of Universal IDs

Maximising campaign value by activating 3P data across both Programmatic and Social Media Channels

Amidst the dynamic landscape of digital advertising, the ability to activate the mos t effective data has become paramount for maximising campaign value and driving success. As consumer behaviours shift and privacy regulations tighten, advertisers face increasing pressure to deliver to established target audiences.  Today brands communicate on multiple and very different channels, for this… Continue reading Maximising campaign value by activating 3P data across both Programmatic and Social Media Channels

Data-Driven Contextual Targeting

As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers are seeking innovative strategies to maintain effectiveness while respecting user privacy. This shift has led to a renaissance for contextual targeting, the best of which  offer  a powerful alternative that leverages real-time contextual signals and advanced AI technologies to deliver… Continue reading Data-Driven Contextual Targeting

Maximising Media Agencies Potential: Uniting 1st Party Data and Contextual Targeting for Advertiser Supremacy

In the fast-paced realm of digital advertising where trends shift like sand dunes, media agencies stand at the forefront of innovation. As custodians of brands’ advertising strategies, they are tasked with navigating the ever-changing landscape to deliver maximum impact. Where cookies crumble and algorithms roam free, advertisers are on a quest for the holy grail… Continue reading Maximising Media Agencies Potential: Uniting 1st Party Data and Contextual Targeting for Advertiser Supremacy

Navigating the Cookieless Future: A Paradigm Shift in Digital Advertising

The Adtech landscape is undergoing a significant transformation with the impending demise of third-party cookies. Google finally committed to depreciating 1% of 3rd party cookies in Chrome in the first quarter of 2024 and fully by September 2024, the industry is bracing for a cookie-less future.  This shift, however, presents a unique opportunity for innovation… Continue reading Navigating the Cookieless Future: A Paradigm Shift in Digital Advertising

Zeotap Data: Precision Meets Privacy for Campaign Success

At Zeotap Data, we have harnessed the power of German engineering to create people-based audiences that go beyond GDPR regulations within a coveted ePrivacy Seal.  Our commitment to precision and privacy means resolving identity back to an individual level using patented, deterministic and 100% consented methods. We understand the challenges faced by European advertisers operating… Continue reading Zeotap Data: Precision Meets Privacy for Campaign Success

Publicis Media, Smartclip and Zeotap Join Forces on a Digital Campaign for the Mercedes-Benz Citan

Publicis Media, Smartclip and zeotap achieve a 192% conversion uplift in its latest campaign to promote the van model Citan from Mercedes-Benz. The KPI uplift is the result of combining zeotap’s deterministic data, with a precision of up to 94%, altogether with Smartclip’s creative distribution via its premium network. With the objective of boosting sales… Continue reading Publicis Media, Smartclip and Zeotap Join Forces on a Digital Campaign for the Mercedes-Benz Citan