Interview with Daniel Heer, CEO and Co-founder of Zeotap In recent times, Retail Media has emerged as a prominent and relevant advertising strategy. It’s not just about providing brands with a unique opportunity to engage with their customers meaningfully; it also offers a robust advertising approach built upon first-party data. This becomes even more significant… Continue reading Elevating your retail media strategy with a CDP
A Path to Personalisation in a Privacy-Focused Era Why Retail Media is so important for successful targeted advertisement strategy in a privacy-focused era? 2024 is presenting digital advertisers with an evolving set of hurdles – the industry is pushing to deliver new levels of personalised shopping experiences and targeted advertisement, all while having less access… Continue reading Retail Media and CDPs: Leveraging First-Party Data for Targeted Advertisement
