Thanks to Zeotap CDP, Breuninger increased its average e-commerce basket value up to 46%, besides improving its overall marketing efficiency and revenue.
In this illuminating interview, Marco Schierhorn, Managing Director at DIGITL, and Mitch Gavril, Head of Partnerships at Zeotap, offer invaluable insights into achieving success in the realm of retail media, emphasising the indispensable role of CDPs in shaping its future.
In this captivating conversation, with Jessica Wegner, VP New Business & Retail Media at DOUGLAS, and our VP Sales, Stefan Blumenthal you will discover how DOUGLAS set out to transform its Retail Media strategy by harnessing the power of first-party data both on-site and off-site.
In this exclusive interview featuring Andreas Balzer, Director OEM & Media Business of Carwow, we delve deep into the realm of Retail Media and uncover the pivotal role of Customer Data Platforms (CDPs) in driving success.
In this interview, Daniel Heer, CEO, and co-founder of Zeotap, along with Projjol Banerjea, co-founder, and CPO, shed light on the critical role of a Customer Data Platform (CDP) in successfully executing a retail media strategy.
Over the last few years, the digital marketing industry has doubled-down on data-driven strategies to navigate away from early-era static ads and clunky online shopping experiences. Collectively, we’ve pushed to innovate based on rapidly evolving consumer preferences. Today, consumers expect more personalisation, fresh engaging content, and quick gratification cycles. Because of this, retailers are constantly… Continue reading Shoppable Content, Retail Media, and CDPs: How to Drive Results with Data
Interview with Marco Schierhorn, the Managing Director of DIGITL agency, and Mitch Gavril, Head of Partnership at Zeotap Retail media doesn’t come without its fair share of challenges and staying ahead of this game is essential for businesses looking to thrive in 2024 and beyond. Personalised marketing is the name of the game, and a… Continue reading Retail Media Strategy: Solutions, Setup and the Role of CDPs
Interview with Jessica Wegner, VP New Business & Retail Media at DOUGLAS When we embarked on our partnership with DOUGLAS, their primary objective was to establish a robust data and ad tech architecture. This architecture would enable internationalisation, introduce new marketing solutions, and explore secure channels for the future. DOUGLAS sought a solution to enhance… Continue reading Zeotap CDP’s Crucial Role in DOUGLAS’ Retail Media Strategy
Retail Media offers brands a distinctive avenue for fostering deep and meaningful connections with their customer base. What sets it apart is its formidable advertising strategy that relies on first-party data. This becomes especially pertinent as we approach the imminent phase-out of third-party cookies, emphasising the growing importance of privacy-focused targeting. In this complex landscape,… Continue reading Retail Media Trends and the Crucial Role of CDPs
A Conversation with Projjol Banerjea, CPO of Zeotap In the dynamic landscape of Retail Media, staying ahead of the curve is paramount to success. At its core, retail media revolves around connecting with the right audience at the right moment with compelling messaging. Achieving this precision requires not just the right data but the tools… Continue reading Unlocking Retail Media Success with a CDP
