Today, consumers have exceptionally high expectations when it comes to personalisation. They anticipate tailored experiences that cater specifically to their preferences. As a result, personalising customer journey touchpoints has become an indispensable strategy for achieving a higher return on investment. Given the clear financial benefits associated with personalisation, businesses are actively working to meet these… Continue reading Omnichannel Personalisation with CDP
A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results. By activating your customer data in Zeotap CDP, you can easily… Continue reading Optimising acquisition campaigns: how to increase conversion rate with a better targeting
The Zeotap Founder & CEO Daniel Heer & the Head of Paid Traffic Acquisition at Virgin Media O2, Andy Lewis, took the stage on Day 1 of DMEXCO – Digital Marketing Expo & Conference for an engaging and insightful showcase where they broke down the awe-inspiring, simple but impactful paid media suppression use case Virgin… Continue reading Virgin Media O2 case study: how to save £1M using Zeotap CDP
Integrating a CDP into your marketing strategy, can be complicated and time consuming. Usually time to value appears long but this should not be the case, as the reality is that you can see consistent commercial outcomes in just a few weeks if you keep it simple and tackle specific use cases such as: In… Continue reading Google Cloud Tech Talk: how integrating a CDP into your marketing strategy and gets results in no time
An effective paid acquisition strategy involves taking steps to minimise the wastage that comes with inaccurate customer targeting, helping companies identify and engage with new prospects who are more likely to convert. A better targeting strategy will impact not only on Conversion and Acquisition Costs, but also on ROI, allowing the saved money to be… Continue reading Optimising paid acquisition strategy: how Virgin Media O2 minimised media wastage saving £1M
In the retail industry, digital trends are evolving rapidly. The path to connecting with customers online, while maintaining the great local shop experience, is through precise reach and personalised messaging. Providing a unique customer experience is a key factor in a retailer’s success.How can retailers deliver special and personalised moments to their customers through an… Continue reading CDP for Retailer
In the luxury retail sector, digital trends are evolving fast, driven by the preferences of Millennial and Generation Z customers. The path to connecting with customers online while maintaining the exclusive experience of luxury brick & mortars, passes from accurate reach and tailored messaging. Providing an exceptional customer experience is a key factor for a… Continue reading CDP for Luxury Retail
When the cookieless future will be a reality, the already-challenging world of customer acquisition is about to get turned upside down. For marketers who need to deliver constant growth while maintaining stable CAC, it’s high time to start investigating new methods. This is where a Customer Data Platform like Zeotap CDP can become a pivotal… Continue reading CDP Lookbook: Customer Acquisition
A rising tide of consumer awareness has seen data privacy become a key driver of brand reputation, creating measurable impact on customer acquisition and retention efforts. Put simply, data privacy done well is now a tangible lever to increase revenue—and data privacy done poorly means more revenue lost than just in fines. This report explores… Continue reading [Webinar] The Value Exchange
A rising tide of consumer awareness has seen data privacy become a key driver of brand reputation, creating measurable impact on customer acquisition and retention efforts. Put simply, data privacy done well is now a tangible lever to increase revenue—and data privacy done poorly means more revenue lost than just in fines. This report explores… Continue reading The Value Exchange: Unveiling the Commercial Impact of Customer Data Privacy
