Day: December 13, 2023

At Zeotap, we recognise that understanding your customers goes beyond just customer-related data. In line with our mission to make customer data impactful, we have unveiled our feature for Non Customer Entities. This innovative feature significantly boosts marketers’ data-driven capabilities, offering a radical expansion in insights about their customers. In this blog post, we will… Continue reading Build Richer Customer Profiles with Non-Customer Entity Data in Zeotap CDP

Measuring the success of your targeted content distribution strategy is important in order to understand what’s working and what’s not, and make adjustments as needed. Gaining insights into audience behaviour is essential for marketers aiming to develop strategic and impactful marketing plans. Beyond surface-level metrics, understanding how the target audience engages with various marketing initiatives… Continue reading Maximise Marketing Impact With Zeotap CDP Audience Insights

Imagine combining a modern customer data platform with a powerful advertising solution designed for programmatic omnichannel adtech. Zeotap CDP’s integration with Adform DSP offers valuable opportunities for digital marketers. At Zeotap CDP, our goal is to support brands in expanding their omnichannel engagement by providing real-time, global-scale data for personalised experiences across various platforms. Our… Continue reading Use Zeotap CDP’s Integration with Adform DSP to Maximise the Impact of Your Ad Campaigns