Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often compared in a CDP vs DMP scenario, yet they serve distinct roles. While both systems involve collecting, storing, and leveraging customer data, they are not interchangeable. In this white paper you’ll discover: Download this brand-new guide to grasp the key disparities between these two… Continue reading DMP to CDP: Why Transition Now?
Arrays in Action: Redefining Data Precision with Zeotap CDP
In the realm of data management, versatility is key. Data manifests in various formats, from flattened to complex and nested data, each serving unique purposes. While our platform already accommodates flattened data, we’re excited to introduce how Zeotap CDP seamlessly integrates with arrays, requiring a one-to-many relationship and soon, even more complexity. Understanding Arrays in… Continue reading Arrays in Action: Redefining Data Precision with Zeotap CDP