A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results. By activating your customer data in Zeotap CDP, you can easily… Continue reading Optimising acquisition campaigns: how to increase conversion rate with a better targeting
The Zeotap Founder & CEO Daniel Heer & the Head of Paid Traffic Acquisition at Virgin Media O2, Andy Lewis, took the stage on Day 1 of DMEXCO – Digital Marketing Expo & Conference for an engaging and insightful showcase where they broke down the awe-inspiring, simple but impactful paid media suppression use case Virgin… Continue reading Virgin Media O2 case study: how to save £1M using Zeotap CDP
Integrating a CDP into your marketing strategy, can be complicated and time consuming. Usually time to value appears long but this should not be the case, as the reality is that you can see consistent commercial outcomes in just a few weeks if you keep it simple and tackle specific use cases such as: In… Continue reading Google Cloud Tech Talk: how integrating a CDP into your marketing strategy and gets results in no time
An effective paid acquisition strategy involves taking steps to minimise the wastage that comes with inaccurate customer targeting, helping companies identify and engage with new prospects who are more likely to convert. A better targeting strategy will impact not only on Conversion and Acquisition Costs, but also on ROI, allowing the saved money to be… Continue reading Optimising paid acquisition strategy: how Virgin Media O2 minimised media wastage saving £1M
