Category: Blog

May 2022 marks the fourth anniversary of GDPR – a landmark piece of legislation that ushered in a new era of data privacy. In the four years since, its impact has been seen across far more than just fines and penalties for non-compliance – here, we explore five key trends from the last four years,… Continue reading Four Years of GDPR: Transformative Insights and the Road Ahead in Data Privacy

What is a Single Customer View (SCV)? A single customer view (SCV), also called a 360 degree customer view, is a single, consolidated record of all the data a company has on a single customer. This data can come from any number of sources, including CRM systems, email platforms and purchase history. A single customer… Continue reading 6 Main Use Cases of a Single Customer View and How They Benefit Personalised Marketing

What’s happening to cookies? Over the last decade, third-party cookies have played a crucial role in online marketing, but all this is set to change. By the end of 2023, Google plans to phase out third-party cookies from Chrome, following other browsers such as Safari and Firefox who have already done so. This marks the… Continue reading A Quick Guide To Cookieless Tracking (With Tips)

With Google set to eliminate third-party cookies on Chrome at the end of 2023, the race is on for the marketing world to find new ways to deliver quality advertising – and to do so fast.  Thankfully, we’re beginning to see more alternatives popping up – but the sheer range of them can make this… Continue reading The 5 Best Cookie Alternatives for Marketers in a Cookieless Era

Long gone are the days where customer data protection was the preserve of one corner of the business – in a digitalised world, every customer-facing team has access to some form of data, meaning that they share the responsibility of protecting it.  In this article, we explore what ‘customer data protection’ means on a day-to-day… Continue reading Customer Data Protection: 8 Steps To Secure Your Customer Data

The first step in implementing an effective email strategy is understanding where it fits into the buyer’s journey. The buyer’s journey typically starts with Awareness, moves through to Consideration, and finally results in Action.  To align correctly with the buyer’s journey, email marketing campaigns and their content should follow the same path by gradually building… Continue reading Your Guide to Aligning Email Marketing with the Buyer’s Journey

Data is the fuel in today’s marketing. But not all data is created equal. Consumers are increasingly using multiple devices and touchpoints to complete a task, generating a lot of disparate data on the way. Legacy systems like CRMs are then unable to handle and sync this information in real time to one central location… Continue reading Single Customer View: What, Why & How [Guide]

Although we all know how critical data is to driving business growth, many businesses today still struggle with the volume and challenges associated with unlocking its true potential—specifically, the ability to collect, manage, organise and analyse multiple data sources under one roof and then to action it.  If you want your data investments to truly… Continue reading 8 Steps to Building a Successful Data Strategy for Growing Your Business

Fuelled by the desire to provide better and more secure consumer experiences, the demand for CDPs is growing rapidly. Customer Data Platforms (CDPs) have significant roles to play in giving consumers improved personalised experiences, while delivering on data privacy compliance at the same time. With data privacy compliance becoming a worldwide hot topic, and new… Continue reading Delivering Personalised Experiences While Ensuring Data Privacy With the Help of a CDP