Data algorithms are always at work gathering information about users’ online activities across the various social networking platforms. These data insights go beyond tailoring content and delve into predicting users’ preferences and behaviours to present ads that are not just engaging but also enticing for purchases. Businesses can yield highly personal revelations, extending from individual… Continue reading Strategies to Safeguard Brand Reputation Amid Privacy Violations
At Zeotap CDP, we are dedicated to empowering businesses with cutting-edge solutions that harness the potential of real-time data to create exceptional customer experiences. If you’re seeking complete control over the data sent to your internal systems, all while ensuring secure data transfer and the ability to leverage this data for various use cases, look… Continue reading Harness the Potential of Real-Time Data: Zeotap CDP Webhook Integration Explained
Segmentation is an essential undertaking for marketers when using a Customer Data Platform (CDP). However, not all CDPs in the market enable businesses to utilise segmentation in order to gain a deeper comprehension of their audience and develop marketing campaigns that are tailored and personalised to individual customers. Challenges such as querying unified data, obtaining… Continue reading Using the Audience Module for Advanced Segmentation in Zeotap CDP
Imagine the fusion of a cutting-edge customer data platform with today’s most dynamic entertainment hub. Exciting news for marketers in the TikTok realm: Zeotap CDP has unveiled an innovative suite of integrations that’s about to reshape advertising on TikTok. At Zeotap CDP, our commitment to expanding omnichannel engagement knows no bounds. Our goal is to… Continue reading TikTok Advertising Mastery with Zeotap CDP Integration
Drawing from years of experience working closely with our clients, we distil invaluable insights into navigating the implementation of a Customer Data Platform (CDP). While CDPs promise enhanced customer insights, engagement strategies, and marketing efficiency, this transformative journey is frequently punctuated by formidable challenges. In this piece, we delve into strategies for organisations to successfully… Continue reading Maximising CDP Project Success: The 3 Key Hurdles
In an increasingly data-driven world, the importance of data privacy and individual rights cannot be understated. As data protection regulations like GDPR and CCPA continue to evolve, businesses face mounting pressure to ensure the security and transparency of customer data. One critical aspect of data privacy is the ability for individuals to exercise their rights… Continue reading GDPR & CCPA Compliance: Zeotap CDP Simplifies Data Subject Requests
Our mission at Zeotap CDP is to equip brands with real-time global-scale data, empowering them to create personalised experiences across various platforms. With Zeotap CDP’s real-time orchestration platform, marketers gain access to real-time data, enabling faster decision-making and driving improved campaign performance, ultimately leading to better results and ROI. Our integration with Google Pub/Sub further… Continue reading Integrating Google Pub/Sub with Zeotap CDP to Streamline Data Flow
Are you seeking to refine your customer segments for enhanced alignment with your marketing objectives? Do you aim to elevate ad campaign conversion rates while maximizing ad budget efficiency? Is your performance evaluated based on effective new customer acquisition or boosting customer lifetime value (CLV) among your existing audience? If you resonate with any of… Continue reading Accurate Audience Targeting: The Power of Calculated Attributes in Zeotap CDP
Zeotap CDP’s Calculated Attributes allows marketers to combine unique attributes and create more granular audiences segments ready for ad campaign activation. Segment membership is one of the calculated attributes that empowers marketers to effortlessly identify the segments to which a user belongs. This invaluable tool allows them to keep track of all the first-party users… Continue reading Improve Ad Campaign Targeting with Zeotap CDP’s Powerful Segment Membership
“Dare to be different. Be a pioneer. Be a leader. Be the kind of person who in the face of adversity will continue to embrace life and walk fearlessly toward the challenge.” Oprah Winfrey Tweet To understand why here at Zeotap, the first value of our Pact is Pioneer, it is worth remembering a little… Continue reading Zeotap Values: A Pioneer Spirit in Data Management
