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Category: Blog

Integrating Google Pub/Sub with Zeotap CDP to Streamline Data Flow

Our mission at Zeotap CDP is to equip brands with real-time global-scale data, empowering them to create personalised experiences across various platforms. With Zeotap CDP’s real-time orchestration platform, marketers gain access to real-time data, enabling faster decision-making and driving improved campaign performance, ultimately leading to better results and ROI. Our integration with Google Pub/Sub further… Continue reading Integrating Google Pub/Sub with Zeotap CDP to Streamline Data Flow

Accurate Audience Targeting: The Power of Calculated Attributes in Zeotap CDP

Are you seeking to refine your customer segments for enhanced alignment with your marketing objectives? Do you aim to elevate ad campaign conversion rates while maximizing ad budget efficiency? Is your performance evaluated based on effective new customer acquisition or boosting customer lifetime value (CLV) among your existing audience? If you resonate with any of… Continue reading Accurate Audience Targeting: The Power of Calculated Attributes in Zeotap CDP

Improve Ad Campaign Targeting with Zeotap CDP’s Powerful Segment Membership

Zeotap CDP’s Calculated Attributes allows marketers to combine unique attributes and create more granular audiences segments ready for ad campaign activation. Segment membership is one of the calculated attributes that empowers marketers to effortlessly identify the segments to which a user belongs. This invaluable tool allows them to keep track of all the first-party users… Continue reading Improve Ad Campaign Targeting with Zeotap CDP’s Powerful Segment Membership

Zeotap Values: A Pioneer Spirit in Data Management

“Dare to be different. Be a pioneer. Be a leader. Be the kind of person who in the face of adversity will continue to embrace life and walk fearlessly toward the challenge.” Oprah Winfrey Tweet To understand why here at Zeotap, the first value of our Pact is Pioneer, it is worth remembering a little… Continue reading Zeotap Values: A Pioneer Spirit in Data Management

Zeotap July 2023 Update: Product Enhancements

We are excited to present the latest product enhancements for July, designed to enhance your experience with Zeotap CDP and streamline your interactions with the platform. Take advantage of customised and detailed GDPR consent for Google Tag Manager sources. Stay informed about the seamless process when a customer is disqualified from a segment and ensure… Continue reading Zeotap July 2023 Update: Product Enhancements

Mastering GDPR and CCPA: Consent Orchestration With Zeotap CDP

Data privacy regulations like GDPR and CCPA have made it imperative for marketers to ensure compliance when collecting and processing customer data. However, unifying consent choices from multiple touchpoints and implementing them swiftly and at scale has been a significant challenge. Zeotap’s Consent Orchestration module offers a privacy-first, customer-centric strategy that streamlines the process of… Continue reading Mastering GDPR and CCPA: Consent Orchestration With Zeotap CDP

Understanding the Critical Role of CDPs in Meeting Customer Expectations

CDPs have become a crucial tool for organisations looking to enhance their customer experience, and deliver seamless omnichannel experiences. In this article, we will delve into these two main points and explore why your customers increasingly expect businesses to have a CDP in place, emphasising the need for the CDP industry to act from the… Continue reading Understanding the Critical Role of CDPs in Meeting Customer Expectations

6 CDP Use Cases That Show How a Customer Data Platform Can Boost Marketing Success

As consumers continue to move towards digital-first experiences, having the right tech stack in place is key for brands to make the most of higher volumes of traffic and engagement and drive a higher ROI – specifically in terms of collecting, managing and activating customer data.  This is where Customer Data Platforms (CDPs) take centre… Continue reading 6 CDP Use Cases That Show How a Customer Data Platform Can Boost Marketing Success

Customer Data Platforms (CDPs) vs. Reverse ETL: Key Benefits Explained

Data is the lifeblood of modern enterprises, and companies invest significantly in collecting, centralising, and organising customer data. While extract, transform, and load (ETL) processes and cloud data warehouses have simplified data management, the real value lies in effectively using the curated data. In this article, we’ll explore the key differences between Reverse ETL and… Continue reading Customer Data Platforms (CDPs) vs. Reverse ETL: Key Benefits Explained

Integrate Non-Customer Entity (NCE) with Zeotap CDP

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In today’s data-driven world, businesses strive to gain a comprehensive understanding of their customers and leverage that knowledge to drive successful marketing strategies. The incoming data can be directly associated with the customer such as their identifier. Or, as an entity data associated with the customer through the entity’s identifier like transactional data, account data… Continue reading Integrate Non-Customer Entity (NCE) with Zeotap CDP