In the ever-evolving landscape of retail, delivering personalised and seamless customer experiences is essential for success.In this article, we will take a closer look at how CDPs can help retailers with their challenges. For this, we delve into the retail customer journey and highlight the transformative impact of CDPs to boost retail success. Why does… Continue reading CDP Diaries: The Ideal Customer Journey for Retail
In the fast-paced and competitive retail sector, delivering personalised and seamless customer experiences is paramount for success. In this article, we will take a closer look at how CDPs can help luxury businesses with their challenges. For this, we delve into the luxury customer journey and highlight the transformative impact of CDPs on luxury retail… Continue reading CDP Diaries: How to Create the Ideal Customer Journey for Luxury Retail
Thanks to Zeotap CDP, Breuninger increased its average e-commerce basket value up to 46%, besides improving its overall marketing efficiency and revenue.
In the dynamic and fiercely competitive automobile industry, delivering personalised and seamless customer experiences is essential for achieving success. Automotive brands grapple with the challenge of effectively harnessing customer data to craft tailored strategies that foster brand loyalty and drive sales. The ability to leverage customer data is not just a luxury but an absolute… Continue reading CDP for Automotive: Ideal Customer Journey Explained
Thanks to Zeotap CDP, Virgin Media O2 saved £1 million direct budget on paid media in one year, while bringing more new customers in return. It was able to suppress 70% of existing customers from its digital campaign and decreasing the cost per order by 37%, while increasing the conversion rate with re-invested budget up to 43%.
Through Zeotap CDP, Unidad Editorial was able to replace a manual process with the automatic segmentation of customer attributes and activation of those segments, increasing the efficiency and the CTR by 33.95%.
