Amidst the ever-evolving landscape of retail giants specialising in household appliances and electronic devices, the key to triumph lies in crafting personalised and flawless customer experiences. In this fast-paced arena, where innovation and customer satisfaction reign supreme, retailers must go beyond conventional approaches to stand out and leave a lasting impression on their audiences. Leveraging… Continue reading CDP Diaries: Customer Journeys You’ll Fall in Love With – Retail
In the dynamic and fiercely competitive automobile industry, delivering personalised and seamless customer experiences is essential for achieving success. Automotive brands grapple with the challenge of effectively harnessing customer data to craft tailored strategies that foster brand loyalty and drive sales. The ability to leverage customer data is not just a luxury but an absolute… Continue reading CDP Diaries: Customer Journeys You’ll Fall in Love With – Automotive
In the fast-paced and competitive retail sector, delivering personalised and seamless customer experiences is paramount for success. Luxury brands, in particular, face the challenge of leveraging customer data to develop tailored strategies that drive loyalty and boost sales. The ability to harness customer data is not just a luxury, but a strategic imperative for identifying… Continue reading CDP Diaries: Customer Journeys You’ll Fall in Love With – Luxury Retail
Thanks to Zeotap CDP, Virgin Media O2 saved £1 million direct budget on paid media in one year, while bringing more new customers in return. It was able to suppress 70% of existing customers from its digital campaign and decreasing the cost per order by 37%, while increasing the conversion rate with re-invested budget up to 43%.
Through Zeotap CDP, Unidad Editorial was able to replace a manual process with the automatic segmentation of customer attributes and activation of those segments, increasing the efficiency and the CTR by 33.95%.