This video is a must-watch for industry professionals and business leaders looking to leverage customer data for strategic advantage and improved customer satisfaction. Join us for a deep dive into the world of telecom data management and discover actionable insights from a veteran in the field.
How Zeotap CDP helped VMO2 with an effortless audience segmentation for an efficient suppression
Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad campaigns that led to budget wastage that negatively impacted business outcomes. They wanted to improve the paid acquisition strategy by suppressing their existing customers who already purchased, or customers who cannot purchase) from their campaigns. Additionally, they wanted to efficiently… Continue reading How Zeotap CDP helped VMO2 with an effortless audience segmentation for an efficient suppression