Boosting Consent Management with Customer Data Platforms (CDPs)

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Consent management should be high on the priority list of any company. Fines for non-compliance with data privacy laws have recently skyrocketed, with over $300 million worth of fines issued to EU firms who violated GDPR (General Data Protection Regulation) between 2018 and 2021. And it’s not just fines that companies need to be worrying… Continue reading Boosting Consent Management with Customer Data Platforms (CDPs)

The Value Exchange: Unveiling the Commercial Impact of Customer Data Privacy

Today’s consumers have a greater understanding than ever of how their data is collected and used, such that many now evaluate a company’s reputation on data privacy in the same way that they would aspects like product quality or overall customer experience.  For businesses, this paradigm shift is crucial. The role of customer data protection… Continue reading The Value Exchange: Unveiling the Commercial Impact of Customer Data Privacy

Navigating the Data Privacy Era: Is Your CDP Future-Ready?

As the shift away from third-party cookies has demonstrated so clearly, marketers need to find ways to be more self-reliant, particularly when it comes to data. Brands have increasingly relied on Customer Data Platforms to make the most of their first-party data, but that’s just one piece of the puzzle. Over the past few years,… Continue reading Navigating the Data Privacy Era: Is Your CDP Future-Ready?

The Importance of a First-Party Data Strategy in Mobile App Marketing

As we move further into a mobile-first world, marketers are focusing more heavily on the value of first party data for mobile app marketing. Mobile operations systems like Apple and Google are placing more emphasis on their privacy and security features than ever before. In 2020, Apple released iOS 14, an update that requires mobile… Continue reading The Importance of a First-Party Data Strategy in Mobile App Marketing

8 Ways to Get the Most Out of Your CDP

At this point, most marketers agree that a CDP is a must-have for their organisation. At the same time, there’s still a lot of confusion as to what, exactly, a CDP is supposed to help you do: one recent study found that only 51% of marketers “definitely grasp the difference” between a DMP and a… Continue reading 8 Ways to Get the Most Out of Your CDP

The 8 Best Strategies for Mastering First-Party Data Collection

With Google’s plans to deprecate third-party cookies by 2023 and Apple’s iOS 14 now allowing users to opt-out of app tracking, the future of marketing and advertising lies at the hands of first-party data.  While this change undoubtedly affects the way businesses collect and use data, the good news is that there is still time… Continue reading The 8 Best Strategies for Mastering First-Party Data Collection

Consent Management vs Consent Orchestration: What’s The Difference?

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Over recent years, the data privacy landscape has experienced an incredible shift, and brought with it the notion of consent management. Consumers have demanded more control, transparency and privacy in regards to their personal data – and their concerns have been heard and actioned through the introduction of data privacy laws like GDPR in Europe.… Continue reading Consent Management vs Consent Orchestration: What’s The Difference?

The Differences Between First, Second and Third-Party Data

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Understanding the different types of data available for a campaign can go a long way toward reaching business goals. For example, some campaigns may only need first and second-party data, while others may need a mix of second and third-party data. But how do first, second and third-party data differ from each other? The main… Continue reading The Differences Between First, Second and Third-Party Data

SOC 2 Compliance: What It Is and Why It’s Important

Zeotap has just achieved its SOC 2 Type 1 compliance certification – here, we unpack what this means and why it’s an important credential to look for when evaluating cloud-based technologies. What is SOC 2 compliance?  SOC 2 is awarded by the American Institute of Certified Public Accountants (AICPA) to certify that a service organisation… Continue reading SOC 2 Compliance: What It Is and Why It’s Important

Probabilistic vs. Deterministic Data: What’s the Best Identity Resolution Model for Your Business Needs?

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In today’s digital-first world, marketers need ways to interact with customers across multiple customer journey touchpoints. But customer journeys are now more complex than ever: the majority of shoppers follow a zig-zagging path through a wealth of touchpoints, both online and offline, and aren’t always logged into every device they use. This makes it harder… Continue reading Probabilistic vs. Deterministic Data: What’s the Best Identity Resolution Model for Your Business Needs?