With Google’s plans to deprecate third-party cookies by 2023 and Apple’s iOS 14 now allowing users to opt-out of app tracking, the future of marketing and advertising lies at the hands of first-party data. While this change undoubtedly affects the way businesses collect and use data, the good news is that there is still time… Continue reading The 8 Best Strategies for Mastering First-Party Data Collection
Over recent years, the data privacy landscape has experienced an incredible shift, and brought with it the notion of consent management. Consumers have demanded more control, transparency and privacy in regards to their personal data – and their concerns have been heard and actioned through the introduction of data privacy laws like GDPR in Europe.… Continue reading Consent Management vs Consent Orchestration: What’s The Difference?
Understanding the different types of data available for a campaign can go a long way toward reaching business goals. For example, some campaigns may only need first and second-party data, while others may need a mix of second and third-party data. But how do first, second and third-party data differ from each other? The main… Continue reading The Differences Between First, Second and Third-Party Data
Zeotap has just achieved its SOC 2 Type 1 compliance certification – here, we unpack what this means and why it’s an important credential to look for when evaluating cloud-based technologies. What is SOC 2 compliance? SOC 2 is awarded by the American Institute of Certified Public Accountants (AICPA) to certify that a service organisation… Continue reading SOC 2 Compliance: What It Is and Why It’s Important
In today’s digital-first world, marketers need ways to interact with customers across multiple customer journey touchpoints. But customer journeys are now more complex than ever: the majority of shoppers follow a zig-zagging path through a wealth of touchpoints, both online and offline, and aren’t always logged into every device they use. This makes it harder… Continue reading Probabilistic vs. Deterministic Data: What’s the Best Identity Resolution Model for Your Business Needs?
CDPs, mostly originating from North America, do a great job of unifying customer data under one roof. However, for those marketers based in Europe or for those campaigns that breach its borders, CDPs often lack the data privacy and security compliance standards needed to operate within such stringent compliance rules as GDPR. This causes problems… Continue reading CDP Data Privacy & Security Certification Checklist for GDPR
Having access to the same data as your competitors can make for tough competition. One way to have an edge over them is through collecting and using first-party, volunteered data. But surprisingly, even having first-party data may not be enough if it’s incomplete or inaccurate. Enter: Data enrichment. Data enrichment is a solution that can… Continue reading Data Enrichment: Definition, Examples and Benefits
While eCommerce has experienced steady growth over the last decade, no one was quite ready for the exponential growth caused by COVID. In the US alone, Q1 2020 saw eCommerce’s share of all sales increase from 12% to 16% – the amount of growth seen in the previous four years combined. But now that life… Continue reading Third-Party Cookies and eCommerce – What Happens Next?
As you’ve probably already heard, the cookieless future has been delayed. If that sentence means nothing to you, here’s a short translation: Google had planned to phase out third-party cookies at the start of 2022, heralding the so-called the ‘cookieless future’, but in late June 2021 suddenly decided to push back the deprecation timeline by… Continue reading Key insights for Marketers Looking to Navigate the Cookieless Future
Data has become one of the driving forces of decision-making. It’s no longer enough to make decisions based on what we believe to be correct: data has become indispensable for businesses to stay competitive and accurate. Qualitative and quantitative datasets about customers, partners, staff, vendors and even business processes are what businesses have come to… Continue reading Data Silos: What They Are & Why You Need to Get Rid of Them
