Category: Blog

CDPs, mostly originating from North America, do a great job of unifying customer data under one roof. However, for those marketers based in Europe or for those campaigns that breach its borders, CDPs often lack the data privacy and security compliance standards needed to operate within such stringent compliance rules as GDPR.  This causes problems… Continue reading CDP Data Privacy & Security Certification Checklist for GDPR

Having access to the same data as your competitors can make for tough competition. One way to have an edge over them is through collecting and using first-party, volunteered data. But surprisingly, even having first-party data may not be enough if it’s incomplete or inaccurate.  Enter: Data enrichment. Data enrichment is a solution that can… Continue reading Data Enrichment: Definition, Examples and Benefits

While eCommerce has experienced steady growth over the last decade, no one was quite ready for the exponential growth caused by COVID. In the US alone, Q1 2020 saw eCommerce’s share of all sales increase from 12% to 16% – the amount of growth seen in the previous four years combined. But now that life… Continue reading Third-Party Cookies and eCommerce – What Happens Next?

As you’ve probably already heard, the cookieless future has been delayed. If that sentence means nothing to you, here’s a short translation: Google had planned to phase out third-party cookies at the start of 2022, heralding the so-called the ‘cookieless future’, but in late June 2021 suddenly decided to push back the deprecation timeline by… Continue reading Key insights for Marketers Looking to Navigate the Cookieless Future

Data has become one of the driving forces of decision-making. It’s no longer enough to make decisions based on what we believe to be correct: data has become indispensable for businesses to stay competitive and accurate. Qualitative and quantitative datasets about customers, partners, staff, vendors and even business processes are what businesses have come to… Continue reading Data Silos: What They Are & Why You Need to Get Rid of Them

Zeotap Co-founder and CEO, Daniel Heer, sat down with Programmatic Spain to discuss Zeotap’s evolution into the leading end-to-end Customer Data Platform in Europe, how its unique universal ID solution differs from competitors, and what it’s doing to actively help the open web increase its level of first party data. 1. Zeotap positions itself as… Continue reading Interview: Zeotap CEO Daniel Heer on Becoming Europe’s Top CDP, Unique ID Solutions & Boosting Open Web Data

One of the most important things to know as a marketer or salesperson is your customer’s perspective. Whether you are trying to understand what they do, how they feel about certain products and services, or why they act the way that they do – it all comes down to understanding their needs and motivations. But… Continue reading The Benefits of a 360 Customer View and How to Impement it, with Key Insights and Examples

A customer journey is a series of touchpoints that a customer has with your business. Touchpoints can vary from the time they search for you on Google to the time they use one of your products or services.  By identifying both on and offline customers touchpoints along the customer journey, you can then personalise a… Continue reading Customer Journey Touchpoints: Definition and How To Use Them

To effectively do their jobs, different teams need different tools. Some teams are more concerned with how a customer engages in a product or service, whilst other teams need more granular insights into who their customers are in order to deliver optimised customer experiences. To aid these different types of teams, there are two different… Continue reading CDPs vs CRMs: Which is Best for Your Business?