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Category: Blog

Driving Business Growth With Modern Customer Data Platforms (CDPs)

The last couple of years have witnessed a significant transformation in the Customer Data Platform (CDP) landscape. As businesses embrace omnichannel strategies and digital commerce, effectively managing the ever-growing customer data silos has become paramount. To tackle this challenge head-on, companies must embrace modern CDP technologies that enable real-time data processing, comprehension, and activation, empowering… Continue reading Driving Business Growth With Modern Customer Data Platforms (CDPs)

Zeotap Data: Precision Meets Privacy for Campaign Success

At Zeotap Data, we have harnessed the power of German engineering to create people-based audiences that go beyond GDPR regulations within a coveted ePrivacy Seal.  Our commitment to precision and privacy means resolving identity back to an individual level using patented, deterministic and 100% consented methods. We understand the challenges faced by European advertisers operating… Continue reading Zeotap Data: Precision Meets Privacy for Campaign Success

Why Platform-Agnostic CDPs like Zeotap Are the Better Choice vs. Bundled Solutions

The surging demand for customer data platforms (CDPs) is a direct response to brands adapting to the ever-expanding digital landscape of customer interactions. The CDP Institute defines a CDP as a “packaged software that creates a persistent, unified customer database that is accessible to other systems”. Unifying and centralising customer data from diverse sources such… Continue reading Why Platform-Agnostic CDPs like Zeotap Are the Better Choice vs. Bundled Solutions

How Journey Orchestration Elevates Every Customer Touchpoint

In the rapidly evolving digital landscape, customer expectations have shifted towards demanding real-time personalisation at every touchpoint with a brand. Brands aspire to achieve comprehensive control over personalisation throughout their customers’ journey. However, many existing real-time orchestration tools fail to meet these expectations, resulting in challenges for marketers such as outdated or isolated data and… Continue reading How Journey Orchestration Elevates Every Customer Touchpoint

Safeguarding Sensitive Customer Data in Zeotap CDP with Raw PII Encryption

Brands today face a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format. Concerns about its potential misuse on third-party (3P) platforms often lead to hesitations in data sharing, limiting the activation possibilities across various platforms that rely on raw identifiers such as email and SMS. Recognising these challenges,… Continue reading Safeguarding Sensitive Customer Data in Zeotap CDP with Raw PII Encryption

Harness the Power of Pinterest and Zeotap CDP for Marketing Success

Lifestyle portrait of a young businesswoman sitting with smart phone at the modern train

Today, social media marketing has become essential for organisations to acquire customers. While platforms like Facebook and Twitter are well known, there are other platforms that revolve around sharing ideas. Pinterest is one such platform, where people can discover ideas and take action on them. Elevate your marketing strategy with Pinterest Pinterest is the visual… Continue reading Harness the Power of Pinterest and Zeotap CDP for Marketing Success

The Art of Making CDP Projects a Success

Many enterprises select a CDP by running a Request for Proposal (RFP). On paper, the market looks crowded. It’s not really if you look beyond the surface of some fancy analyst reports, but that’s the topic for another article. If we take into consideration why Enterprises invest in CDPs, it is clear that the reason… Continue reading The Art of Making CDP Projects a Success

Zeotap CDP May 2023 Update: Seamless Integrations

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We’re thrilled to announce the latest updates for the month of May, designed to seamlessly integrate Zeotap CDP into your applications. Now, you can take advantage of Google BigQuery Service Accounts in your Google BigQuery data source, support for high-cardinality fields in Segment Estimator, integration with Linkedin and custom granular consent for Adobe Experience Platform… Continue reading Zeotap CDP May 2023 Update: Seamless Integrations

Identity Stitching: The Key to Personalised Customer Journeys in CDP

In today’s omnichannel customer interaction landscape, customers navigate multiple journeys. Imagine a customer who searches for summer office outfits on a mobile website, downloads the brand’s app, visits the website on a desktop and ultimately makes a purchase via the app. Later, they click on a banner ad, buy summer shirts without leaving the website and… Continue reading Identity Stitching: The Key to Personalised Customer Journeys in CDP

Accelerate Decisions: Real-Time Audience Segmentation with Zeotap CDP

Understanding the size of your target audience is essential for effective decision-making within customer data platforms (CDPs). The ability to create highly customized and actionable audiences right from the start, enhancing speed to market for capturing demand and fostering customer loyalty, serves as a key differentiator for marketers. However, as audience specificity increases, accurately estimating… Continue reading Accelerate Decisions: Real-Time Audience Segmentation with Zeotap CDP