The surging demand for customer data platforms (CDPs) is a direct response to brands adapting to the ever-expanding digital landscape of customer interactions. The CDP Institute defines a CDP as a “packaged software that creates a persistent, unified customer database that is accessible to other systems”. Unifying and centralising customer data from diverse sources such… Continue reading Why Platform-Agnostic CDPs like Zeotap Are the Better Choice vs. Bundled Solutions
In the rapidly evolving digital landscape, customer expectations have shifted towards demanding real-time personalisation at every touchpoint with a brand. Brands aspire to achieve comprehensive control over personalisation throughout their customers’ journey. However, many existing real-time orchestration tools fail to meet these expectations, resulting in challenges for marketers such as outdated or isolated data and… Continue reading How Journey Orchestration Elevates Every Customer Touchpoint
Brands today face a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format. Concerns about its potential misuse on third-party (3P) platforms often lead to hesitations in data sharing, limiting the activation possibilities across various platforms that rely on raw identifiers such as email and SMS. Recognising these challenges,… Continue reading Safeguarding Sensitive Customer Data in Zeotap CDP with Raw PII Encryption
Today, social media marketing has become essential for organisations to acquire customers. While platforms like Facebook and Twitter are well known, there are other platforms that revolve around sharing ideas. Pinterest is one such platform, where people can discover ideas and take action on them. Elevate your marketing strategy with Pinterest Pinterest is the visual… Continue reading Harness the Power of Pinterest and Zeotap CDP for Marketing Success
Many enterprises select a CDP by running a Request for Proposal (RFP). On paper, the market looks crowded. It’s not really if you look beyond the surface of some fancy analyst reports, but that’s the topic for another article. If we take into consideration why Enterprises invest in CDPs, it is clear that the reason… Continue reading The Art of Making CDP Projects a Success
We’re thrilled to announce the latest updates for the month of May, designed to seamlessly integrate Zeotap CDP into your applications. Now, you can take advantage of Google BigQuery Service Accounts in your Google BigQuery data source, support for high-cardinality fields in Segment Estimator, integration with Linkedin and custom granular consent for Adobe Experience Platform… Continue reading Zeotap CDP May 2023 Update: Seamless Integrations
In today’s omnichannel customer interaction landscape, customers navigate multiple journeys. Imagine a customer who searches for summer office outfits on a mobile website, downloads the brand’s app, visits the website on a desktop and ultimately makes a purchase via the app. Later, they click on a banner ad, buy summer shirts without leaving the website and… Continue reading Identity Stitching: The Key to Personalised Customer Journeys in CDP
Understanding the size of your target audience is essential for effective decision-making within customer data platforms (CDPs). The ability to create highly customized and actionable audiences right from the start, enhancing speed to market for capturing demand and fostering customer loyalty, serves as a key differentiator for marketers. However, as audience specificity increases, accurately estimating… Continue reading Accelerate Decisions: Real-Time Audience Segmentation with Zeotap CDP
Exciting updates are here! In the month of April, we released a slew of enhancements to integrate the power of Zeotap CDP into your applications. Now, you can take advantage of Dotdigital as a new Source, support for E164 hashing, an enhanced iOS SDK implementation process and IAB Audience Taxonomy 1.1 for Zeotap Data. These… Continue reading Zeotap April 2023 Update: New Integrations
In today’s data-driven world, data sharing is an integral function of every organisation’s data strategy. Do the below questions resonate with you? Are you constantly on the lookout for new insights to make more informed decisions about monetising your data assets to generate new revenue streams? Are you kept up at night thinking about the… Continue reading Zeotap CDP Integrates with Google’s Analytics Hub for Seamless, Secure Data Exchange
