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An effective paid acquisition strategy involves taking steps to minimise the wastage that comes with inaccurate customer targeting, helping companies identify and engage with new prospects who are more likely to convert. A better targeting strategy will impact not only
Madrid — October 2020 Javier Fernández, from Desigual, reveals how the company is working on its data together with Zeotap on its path to innovation. COVID-19 has completely transformed the e-commerce industry. In the case of Spain, this industry has
Data and identity have been top of mind for more than a decade in the marketing ecosystem – but where does it stand today and how will it change amidst current market challenges? Watch how you can turn your first-party
In our last webinar with Henkel we hosted a transparent conversation about the future of identity resolution that posed as future food for though. Check out the video to see exactly what we think the future of marketing will look
Zeotap engineers will delve into data access patterns, processing, and storage requirements to make a case for a graph-based store.
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Alex McIlvenny, country manger UK, Zeotap, to discuss the ID conundrum for the industry in the privacy-first era, from the brand perspective. McIlvenny discusses: – The challenge for brands in linking offline
Oliver Kanders – VP Marketing & Country Head Germany/UK delivers his keynote and explains how zeotap undertakes data quality audits, stringent security certifications and complies with the new GDPR regulation, to tackle data transparency and trust in the Italian mobile
Watch the full interview below: MEF (Mobile Ecosystem Forum) TV speaks to Florian Lichtwald, SVP of Global Telecom & Data Partnerships at zeotap during MWC 2018, who discusses the background to their business and shares in-depth insights into how companies
Learn more about Zeotap, the truly global Customer Data Platform, and what drives our team in our mission to transform the world of customer intelligence.
