Tag: targeted advertising

In an era where customer data is dispersed and fragmented, achieving high audience match rates can be challenging. Yet, for leading retailers, the ability to accurately identify and reach customers is crucial for driving campaign success and maximising ROI. With Zeotap CDP, businesses are achieving breakthrough results by harnessing deterministic data to increase match rates… Continue reading Boosting Match Rates and Engagement with Zeotap CDP

 In today’s competitive retail landscape, brands are under immense pressure to drive efficient, targeted campaigns that generate high returns and reach the right audiences. A leading retailer recently showcased how Zeotap CDP’s data-driven approach empowered them to achieve impressive results across multiple marketing goals. Let’s dive into these use cases and explore how unified customer… Continue reading Maximising Retail ROAS and Reach with Zeotap CDP

A data-driven approach empowers retailers to develop strategies that yield better results by leveraging insights from actual customer behaviors. Achieving this approach necessitates a comprehensive, 360-degree view of customers, which can be easily acquired with a Customer Data Platform (CDP). In this article, we will explore the top five use cases where CDPs play a… Continue reading 5 Use Cases Why Retailers Need a Customer Data Platform (CDP)