Socio-demographic targeting should be a breeze for the digital ad industry by now — but it’s still way off base in many cases. Most large advertisers are using readily available socio-demo data, but the problem is that the backbone of that data is broken. If we can’t solve something as basic as socio-demo targeting, we… Continue reading How to Get Socio-Demo Targeting Right
Publicis Media, Smartclip and zeotap achieve a 192% conversion uplift in its latest campaign to promote the van model Citan from Mercedes-Benz. The KPI uplift is the result of combining zeotap’s deterministic data, with a precision of up to 94%, altogether with Smartclip’s creative distribution via its premium network. With the objective of boosting sales… Continue reading Publicis Media, Smartclip and Zeotap Join Forces on a Digital Campaign for the Mercedes-Benz Citan
