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Category: Blog

A Privacy-Compliant Universal Identity Initiative for the Marketing Industry – Zeotap Announces ID+

New York | London | Berlin | Bengaluru, 9th June, 2020 Global customer intelligence platform zeotap today announces the launch of ID+, its universal identity initiative that aims to empower the marketing ecosystem to overcome challenges posed by the demise of third-party cookies and other platform identifiers, as well as a fast-changing regulatory landscape. The… Continue reading A Privacy-Compliant Universal Identity Initiative for the Marketing Industry – Zeotap Announces ID+

Asynchronous Spark Jobs With Apache Livy – A Comprehensive Guide

Asynchronous Spark jobs using Apache Livy - A Primer

At zeotap, a large amount of structured and unstructured data from data partners is transformed and converted to easily queryable, standardized data sets, which are fanned out to a variety of destinations. For this processing, the transformation jobs use Apache Spark as the distributed computing framework, with a fair share of them being batch processing… Continue reading Asynchronous Spark Jobs With Apache Livy – A Comprehensive Guide

Understanding Purchase Intent – A Guide for Advertisers

Are advertisers getting purchase data wrong by zeotap

Marketers must reach shoppers who are in-market, not just browsing. Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. Amazon Prime Day, Cyber Monday, Black Friday — these are all… Continue reading Understanding Purchase Intent – A Guide for Advertisers

DMEXCO 2019 Trends: The Forefront of Customer Data Trends

Zeotap DMEXCO19 Trends

DMEXCO brought pressing advertising issues to the forefront as marketers from around the world joined to discuss topics ranging from brands’ shifting roles in the advertising ecosystem to GDPR. However, from Digiday’s DMEXCO-postmortem coverage to conversations on the ground at Salesforce’s How-To stage, ‘combatting the cookie’ was the loudest theme of them all. “…combatting the… Continue reading DMEXCO 2019 Trends: The Forefront of Customer Data Trends

How CMOs Get the Most Out of their CRM Systems – Three Key Tactics

3 key tactics for CMOs to use their CRMs by zeotap

Daniel Heer, our CEO and Founder, writes about why and how CMOs need to think ahead of the curve to get the most out of their CRMs via Martech Advisor. CMOs and marketers have traditionally utilized their CRM systems to gather information and actionable insights on their current and prospective customers. These range from preference… Continue reading How CMOs Get the Most Out of their CRM Systems – Three Key Tactics

How to Get Socio-Demo Targeting Right

Socio-demographic targeting should be a breeze for the digital ad industry by now — but it’s still way off base in many cases. Most large advertisers are using readily available socio-demo data, but the problem is that the backbone of that data is broken. If we can’t solve something as basic as socio-demo targeting, we… Continue reading How to Get Socio-Demo Targeting Right

Publicis Media, Smartclip and Zeotap Join Forces on a Digital Campaign for the Mercedes-Benz Citan

Publicis Media, Smartclip and zeotap achieve a 192% conversion uplift in its latest campaign to promote the van model Citan from Mercedes-Benz. The KPI uplift is the result of combining zeotap’s deterministic data, with a precision of up to 94%, altogether with Smartclip’s creative distribution via its premium network. With the objective of boosting sales… Continue reading Publicis Media, Smartclip and Zeotap Join Forces on a Digital Campaign for the Mercedes-Benz Citan