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Category: Blog

Maximising Media Agencies Potential: Uniting 1st Party Data and Contextual Targeting for Advertiser Supremacy

In the fast-paced realm of digital advertising where trends shift like sand dunes, media agencies stand at the forefront of innovation. As custodians of brands’ advertising strategies, they are tasked with navigating the ever-changing landscape to deliver maximum impact. Where cookies crumble and algorithms roam free, advertisers are on a quest for the holy grail… Continue reading Maximising Media Agencies Potential: Uniting 1st Party Data and Contextual Targeting for Advertiser Supremacy

Shoppable Content, Retail Media, and CDPs: How to Drive Results with Data

Over the last few years, the digital marketing industry has doubled-down on data-driven strategies to navigate away from early-era static ads and clunky online shopping experiences. Collectively, we’ve pushed to innovate based on rapidly evolving consumer preferences. Today, consumers expect more personalisation, fresh engaging content, and quick gratification cycles. Because of this, retailers are constantly… Continue reading Shoppable Content, Retail Media, and CDPs: How to Drive Results with Data

Arrays in Action: Redefining Data Precision with Zeotap CDP

In the realm of data management, versatility is key. Data manifests in various formats, from flattened to complex and nested data, each serving unique purposes. While our platform already accommodates flattened data, we’re excited to introduce how Zeotap CDP seamlessly integrates with arrays, requiring a one-to-many relationship and soon, even more complexity. Understanding Arrays in… Continue reading Arrays in Action: Redefining Data Precision with Zeotap CDP

Mastering Marketing Precision with Audience Segment Refresh Frequency in Zeotap CDP

In the fast-paced world of digital marketing, timing is everything. Marketers strive to deliver their campaigns with precision, ensuring maximum impact and engagement from their target audience. However, juggling multiple campaigns and deadlines can often be challenging, leading to missed opportunities and suboptimal results.  Enter refresh scheduling with the power to modify start and end… Continue reading Mastering Marketing Precision with Audience Segment Refresh Frequency in Zeotap CDP

Retail Media Strategy: Solutions, Setup and the Role of CDPs

Interview with Marco Schierhorn, the Managing Director of DIGITL agency, and Mitch Gavril, Head of Partnership at Zeotap Retail media doesn’t come without its fair share of challenges and staying ahead of this game is essential for businesses looking to thrive in 2024 and beyond. Personalised marketing is the name of the game, and a… Continue reading Retail Media Strategy: Solutions, Setup and the Role of CDPs

Zeotap CDP’s Crucial Role in DOUGLAS’ Retail Media Strategy

Interview with Jessica Wegner, VP New Business & Retail Media at DOUGLAS When we embarked on our partnership with DOUGLAS, their primary objective was to establish a robust data and ad tech architecture. This architecture would enable internationalisation, introduce new marketing solutions, and explore secure channels for the future. DOUGLAS sought a solution to enhance… Continue reading Zeotap CDP’s Crucial Role in DOUGLAS’ Retail Media Strategy

Retail Media Trends and the Crucial Role of CDPs

Retail Media offers brands a distinctive avenue for fostering deep and meaningful connections with their customer base. What sets it apart is its formidable advertising strategy that relies on first-party data. This becomes especially pertinent as we approach the imminent phase-out of third-party cookies, emphasising the growing importance of privacy-focused targeting. In this complex landscape,… Continue reading Retail Media Trends and the Crucial Role of CDPs

Unlocking Retail Media Success with a CDP

A Conversation with Projjol Banerjea, CPO of Zeotap In the dynamic landscape of Retail Media, staying ahead of the curve is paramount to success. At its core, retail media revolves around connecting with the right audience at the right moment with compelling messaging. Achieving this precision requires not just the right data but the tools… Continue reading Unlocking Retail Media Success with a CDP

Elevating your retail media strategy with a CDP

Interview with Daniel Heer, CEO and Co-founder of Zeotap In recent times, Retail Media has emerged as a prominent and relevant advertising strategy. It’s not just about providing brands with a unique opportunity to engage with their customers meaningfully; it also offers a robust advertising approach built upon first-party data. This becomes even more significant… Continue reading Elevating your retail media strategy with a CDP

Retail Media and CDPs: Leveraging First-Party Data for Targeted Advertisement

A Path to Personalisation in a Privacy-Focused Era Why Retail Media is so important for successful targeted advertisement strategy in a privacy-focused era? 2024 is presenting digital advertisers with an evolving set of hurdles – the industry is pushing to deliver new levels of personalised shopping experiences and targeted advertisement, all while having less access… Continue reading Retail Media and CDPs: Leveraging First-Party Data for Targeted Advertisement