Category: Blog

In the ever-evolving landscape of digital marketing, personalisation is not just a trend but the linchpin for success. With the phasing out of third-party cookies and the ascent of privacy regulations, businesses are compelled to reinvent their approach to engage audiences. Personalisation goes beyond the rudimentary act of addressing customers by name in emails; it… Continue reading Unlocking the Customer Data Platforms (CDPs) are Helping Marketers Unlock a New Level of Personalisation

“If you want to be trusted, be trustworthy.” Stephen R. Covey Tweet Did you know that the age of the customer began in the early 2010s, following the age of information? Easy access to information and resources has disrupted the market and transformed the way companies and customers relate to each other. Customers have identified… Continue reading Zeotap Values: Building Trust in the Age of the Customer

In today’s data-driven landscape, brands often find themselves in a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format. Concerns about potential misuse on third-party (3P) platforms can lead to hesitations in data sharing, limiting the activation possibilities across various platforms that rely on raw identifiers such as email… Continue reading Ensuring Secure Data Handling with Zeotap CDP Advanced Hashing

In the fast-paced realm of marketing technology, the selection of a Customer Data Platform (CDP) can be a daunting task, laden with pitfalls that many businesses unwittingly stumble into. Drawing from my extensive experience working closely with diverse clients over the past 18 months, I have had the opportunity to witness firsthand the challenges faced… Continue reading 3 Common Pitfalls to Avoid When Selecting a Customer Data Platform

“The courage to keep trying is the willingness to triumph.” Lailah Gifty Akita, Think Great: Be Great! Tweet Zeotap is constantly building solutions to improve how businesses understand their customers. Daily, we embrace the challenge of not only evolving as a company, and as a team but also contributing to the growth and assertiveness of… Continue reading Breaking Boundaries: The Challenger Spirit at Zeotap

“We cannot direct the wind, but we can adjust the sails.” Dolly Parton Tweet We started this series of posts by talking about VALUES and their importance in our daily lives. Then we explored our first value, PIONEER. Today we’re going to talk about our second value, ADAPTIVE. So let’s go.  Perhaps the best way… Continue reading The Art of Adaptability: Thriving in Constant Change