Customer Data Platforms (CDPs) consolidate and manage customer data from various sources, enabling companies to gain a comprehensive view of their customers and execute targeted marketing strategies. However, not all CDPs are created equal, and choosing the right type can significantly impact your business’s success. This article explores the key differences between Best-of-Breed and Best-of-Suite CDPs,… Continue reading Best-of-Breed vs Best-of-Suite CDPs: Which is Right for Your Business?
In today’s competitive landscape, leveraging technology effectively is crucial for business success. A Customer Data Platform (CDP) offers a powerful solution for organisations aiming to optimise their operations and maximise profitability. By integrating and analysing customer data from various sources, a CDP not only enhances decision-making but also drives more personalised and efficient interactions. This article explores… Continue reading 7 Ways to Get Business Value from a CDP
In the digital age, the ability to effectively manage and utilise customer data is crucial for business success. By integrating data collection processes, a Customer Data Platform (CDP) provides a comprehensive view of customer behaviour, allowing for more personalised and targeted marketing efforts. As we approach 2024, the landscape of CDPs is evolving rapidly, driven… Continue reading 7 Key Customer Data Platform (CDP) Trends in 2024
Today’s customer journeys are more complex than ever. The majority of shoppers follow a zig-zagging path through a wealth of touchpoints, both online and offline. With such unpredictable journeys, how can businesses keep track of their customers? And how can they deliver personalised experiences across an ever-expanding set of touchpoints? The answer: a Customer Data Platform… Continue reading What Is A Customer Data Platform (CDP)? A Complete Guide
In today’s rapidly changing digital marketing landscape, the integration of data and personalisation of customer experiences have become essential for businesses aiming to boost customer satisfaction and achieve growth. One of our most compelling examples of successful integration is the partnership between Zeotap CDP and Carrefour. This blog delves into how Zeotap Customer Data Platform… Continue reading Maximising Marketing Potential: Zeotap CDP and Carrefour Collaboration
In today’s digital landscape, the ability to deliver personalised and timely messages to customers across various channels is paramount for businesses seeking to drive engagement and foster lasting relationships. With the integration of Airship, a leading app experience platform and Zeotap Customer Data Platform (CDP), brands can now harness the power of real-time data insights… Continue reading Drive Personalised Customer Engagement with Zeotap CDP and Airship
1st Party Lookalike (1P LAL) modeling is revolutionising the way brands extend their audience reach. By identifying users who resemble a brand’s high-value customers, this advanced technique ensures targeted marketing that boosts conversion rates and ROI. In this blog, we will explore the 1P Lookalike feature offered by Zeotap CDP and demonstrate how it can… Continue reading Maximising Marketing Potential with 1st Party Lookalike Modelling
The phasing out of third-party (3P) cookies presents both challenges and opportunities for advertisers. At Zeotap, we are committed to staying ahead by leveraging Universal IDs (UIDs), which ensure our clients can activate data seamlessly in a cookieless world and run campaigns with equal or even improved results. Regardless of Google’s actions concerning third-party cookies,… Continue reading Embracing a Cookieless Future: The Power of Universal IDs
In today’s digital landscape, artificial intelligence (AI) is reshaping performance marketing by streamlining tasks and enabling marketers to create increasingly targeted campaigns. As marketing efforts grow even more data-driven, Customer Data Platforms (CDPs) are essential for managing customer information. However, CDPs might be complicated for some users. With this in mind, AI is playing a… Continue reading AI and CDP: How to Enhance Performance Marketing
In today’s crowded marketplace, one-size-fits-all marketing approaches won’t work – customers have diverse needs, preferences, and motivations. In fact, research from Mckinsey found that 71% of consumers expect companies to offer personalised marketing strategies, and 76% get frustrated when this doesn’t happen. It’s crucial retail and brand marketers provide unique offers, as that’s what consumers… Continue reading Leveraging Value-Centric Customer Segmentation for Enhanced Data-Driven Strategies
