In this illuminating interview, Marco Schierhorn, Managing Director at DIGITL, and Mitch Gavril, Head of Partnerships at Zeotap, offer invaluable insights into achieving success in the realm of retail media, emphasising the indispensable role of CDPs in shaping its future.
In this captivating conversation, with Jessica Wegner, VP New Business & Retail Media at DOUGLAS, and our VP Sales, Stefan Blumenthal you will discover how DOUGLAS set out to transform its Retail Media strategy by harnessing the power of first-party data both on-site and off-site.
In this exclusive interview featuring Andreas Balzer, Director OEM & Media Business of Carwow, we delve deep into the realm of Retail Media and uncover the pivotal role of Customer Data Platforms (CDPs) in driving success.
In this interview, Daniel Heer, CEO, and co-founder of Zeotap, along with Projjol Banerjea, co-founder, and CPO, shed light on the critical role of a Customer Data Platform (CDP) in successfully executing a retail media strategy.
In the fast-paced realm of digital advertising where trends shift like sand dunes, media agencies stand at the forefront of innovation. As custodians of brands’ advertising strategies, they are tasked with navigating the ever-changing landscape to deliver maximum impact. Where cookies crumble and algorithms roam free, advertisers are on a quest for the holy grail… Continue reading Maximising Media Agencies Potential: Uniting 1st Party Data and Contextual Targeting for Advertiser Supremacy
