Navigating a customer data platform (CDP) and ensuring its health at every turn is fundamental for campaign success. Every blind spot in your data sources is a potential disaster and full knowledge of your account’s usage is critical for understanding the effectiveness of the investment in a CDP adoption. What cannot be measured, cannot be… Continue reading Get a Clear Picture of Data Usage in Your CDP
In today’s digital era, consumers expect a highly personalised buying experience. Therefore, for marketers striving to meet consumer expectations and foster long-term relationships, it is critical that they have the right tools to send the right message to the right audience at the right time. The biggest challenge here is having on-demand, real-time access to… Continue reading Zeotap Profile API: Real-Time Customer Insights for Your CDP
Are you concerned about the phasing out of third-party cookies and wondering how to utilise your first-party customer data across the search network? Look no further, because we have a solution for you. A future without third-party cookies? With the digital marketing ecosystem transitioning away from third-party cookies (Apple with Safari and Mozilla with Firefox have… Continue reading Zeotap CDP + Advertising Customer Match: Make the Most of the Data You Own
The importance of first-party customer data in driving business success is clear. It’s also the fuel that powers the success of a Customer Data Platform, like Zeotap CDP. However, with all this boiling down to the customer data being correctly ingested into a CDP, it can be challenging to monitor and troubleshoot the status of… Continue reading Source Analytics: Gain Insight into the Status of All Ingested Customer Data
The world of personalised marketing is an incredibly complex place. Why did one push notification campaign succeed, while another one fail? How can siloed customer data that lives across multiple marketing tools be collected and unified for optimised marketing? What is a 360-degree view of a customer anyway? Connecting customer data to multiple touch points… Continue reading Zeotap CDP: Targeted Campaigns with 360-Degree Customer View
In the month of February, we have a couple of very important integrations to allow customers to integrate the power of Zeotap CDP in their applications. We have also introduced the bulk delete capability through our Delete API. We hope you enjoy finding out more about these features below. Facebook Conversions API Facebook recommends that… Continue reading Zeotap February 2023 Update: Important Integrations
Luxury retail market overview and trends The luxury retail industry has been significantly impacted by the pandemic, with the top 100 luxury goods companies seeing a 12% drop in revenue in 2020, totalling $252 billion. The pandemic also caused a sudden shift in consumer habits towards digital channels, which initially caused problems for brands and… Continue reading 3 Reasons Why Luxury Retailers Need a CDP
Before we dive into the cookieless future, let’s try to understand what addressability is, what cookies are and why the future is going to be cookieless? Addressability is the ability to identify and connect with individual users, regardless of the platform they are on. As we know, with the demise of the third-party cookie, this… Continue reading Addressability in a Cookieless Future – All You Need to Know
In the new year, we bring a slew of new integrations to allow customers to integrate the power of Zeotap CDP into their applications. We hope you enjoy finding out more about these new integrations below. Adobe Experience Platform Tag Extension Adobe Experience Platform Tag Extension is Adobe’s universal tag management platform widely used for… Continue reading Zeotap January 2023 Product Update
If you’re struggling to create a comprehensive 360° view of your customers in order to drive sales or reduce costs… and you are already a Google BigQuery (GBQ) user, this blog is for you. Quality in, quality out Marketing teams are focused on driving results towards two key goals: acquiring new customers and improving customer… Continue reading The Power of Zeotap CDP with Google BigQuery
