Category: Blog

We’re thrilled to announce the latest updates for the month of May, designed to seamlessly integrate Zeotap CDP into your applications. Now, you can take advantage of Google BigQuery Service Accounts in your Google BigQuery data source, support for high-cardinality fields in Segment Estimator, integration with Linkedin and custom granular consent for Adobe Experience Platform… Continue reading Zeotap CDP May 2023 Update: Seamless Integrations

In today’s omnichannel customer interaction landscape, customers navigate multiple journeys. Imagine a customer who searches for summer office outfits on a mobile website, downloads the brand’s app, visits the website on a desktop and ultimately makes a purchase via the app. Later, they click on a banner ad, buy summer shirts without leaving the website and… Continue reading Identity Stitching: The Key to Personalised Customer Journeys in CDP

Understanding the size of your target audience is essential for effective decision-making within customer data platforms (CDPs). The ability to create highly customized and actionable audiences right from the start, enhancing speed to market for capturing demand and fostering customer loyalty, serves as a key differentiator for marketers. However, as audience specificity increases, accurately estimating… Continue reading Accelerate Decisions: Real-Time Audience Segmentation with Zeotap CDP

Exciting updates are here! In the month of April, we released a slew of enhancements to integrate the power of Zeotap CDP into your applications. Now, you can take advantage of Dotdigital as a new Source, support for E164 hashing, an enhanced iOS SDK implementation process and IAB Audience Taxonomy 1.1 for Zeotap Data. These… Continue reading Zeotap April 2023 Update: New Integrations

In today’s data-driven world, data sharing is an integral function of every organisation’s data strategy. Do the below questions resonate with you? Are you constantly on the lookout for new insights to make more informed decisions about monetising your data assets to generate new revenue streams?  Are you kept up at night thinking about the… Continue reading Zeotap CDP Integrates with Google’s Analytics Hub for Seamless, Secure Data Exchange

Navigating a customer data platform (CDP) and ensuring its health at every turn is fundamental for campaign success. Every blind spot in your data sources is a potential disaster and full knowledge of your account’s usage is critical for understanding the effectiveness of the investment in a CDP adoption. What cannot be measured, cannot be… Continue reading Get a Clear Picture of Data Usage in Your CDP

In today’s digital era, consumers expect a highly personalised buying experience. Therefore, for marketers striving to meet consumer expectations and foster long-term relationships, it is critical that they have the right tools to send the right message to the right audience at the right time. The biggest challenge here is having on-demand, real-time access to… Continue reading Zeotap Profile API: Real-Time Customer Insights for Your CDP

Are you concerned about the phasing out of third-party cookies and wondering how to utilise your first-party customer data across the search network? Look no further, because we have a solution for you. A future without third-party cookies? With the digital marketing ecosystem transitioning away from third-party cookies (Apple with  Safari and Mozilla with Firefox have… Continue reading Zeotap CDP + Advertising Customer Match: Make the Most of the Data You Own

The importance of first-party customer data in driving business success is clear. It’s also the fuel that powers the success of a Customer Data Platform, like Zeotap CDP. However, with all this boiling down to the customer data being correctly ingested into a CDP, it can be challenging to monitor and troubleshoot the status of… Continue reading Source Analytics: Gain Insight into the Status of All Ingested Customer Data

The world of personalised marketing is an incredibly complex place. Why did one push notification campaign succeed, while another one fail? How can siloed customer data that lives across multiple marketing tools be collected and unified for optimised marketing? What is a 360-degree view of a customer anyway? Connecting customer data to multiple touch points… Continue reading Zeotap CDP: Targeted Campaigns with 360-Degree Customer View