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Category: Blog

Unlocking the Potential of Real-Time Marketing with Zeotap CDP

In today’s digital landscape, the ability to engage with customers in real-time is paramount for marketers seeking to stay ahead of the curve. Traditional marketing approaches are no longer sufficient in a world where consumers expect personalised interactions and instant gratification.  Zeotap CDP’s real-time  journey orchestration platform, with its ever-evolving capabilities, offers you the opportunity… Continue reading Unlocking the Potential of Real-Time Marketing with Zeotap CDP

How Zeotap CDP helped VMO2 with an effortless audience segmentation for an efficient suppression

Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad campaigns that led to budget wastage that negatively impacted business outcomes. They wanted to improve the paid acquisition strategy by suppressing their existing customers who already purchased, or customers who cannot purchase) from their campaigns. Additionally, they wanted to efficiently… Continue reading How Zeotap CDP helped VMO2 with an effortless audience segmentation for an efficient suppression

CDP Diaries: How to Create the Ideal Customer Journey for Luxury Retail

In the fast-paced and competitive retail sector, delivering personalised and seamless customer experiences is paramount for success. In this article, we will take a closer look at how CDPs can help luxury businesses with their challenges. For this, we delve into the luxury customer journey and highlight the transformative impact of CDPs on luxury retail… Continue reading CDP Diaries: How to Create the Ideal Customer Journey for Luxury Retail

Why Your Business Needs to Change from DMP to CDP

With the impending deprecation of third-party cookies and the necessary shift towards a first-party-data strategy, businesses should start shifting from a Data Management Platform (DMP) to Customer Data Platform (CDP). Unlike DMPs, in fact, CDPs focus on first-party data, offering versatility and adaptability for long-term customer engagement, even in a cookieless world. They enable businesses… Continue reading Why Your Business Needs to Change from DMP to CDP

How to choose the right CDP for telco: Comprehensive Guide

In today’s hyper-connected world, Telco companies face unprecedented challenges in managing vast amounts of customer data while striving to deliver seamless experiences across various touchpoints. As Telcos navigate this complex landscape, choosing the right Customer Data Platform (CDP) becomes crucial for unlocking their true potential. Simply selecting a top-ranked vendor or renowned brand doesn’t guarantee… Continue reading How to choose the right CDP for telco: Comprehensive Guide

How CDPs can benefit Telco companies: Zeotap CDP and Virgin Media O2 Success Story

Interview with Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2 The telecom industry is a fiercely competitive sector where standing out amidst a plethora of companies is paramount. To achieve this, telecommunication companies must undergo significant transformations in their operational methodologies, particularly in their approach to data management and technological integration to… Continue reading How CDPs can benefit Telco companies: Zeotap CDP and Virgin Media O2 Success Story

CDP vs DMP – Which Solution is Best for Your Marketing Strategy

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another. Some marketers presume that it is an either-or scenario: they must pick one at the expense of the other because it’s needless or impossible to use both. In actual fact, this is incorrect. In an ironic twist, it’s their similarities… Continue reading CDP vs DMP – Which Solution is Best for Your Marketing Strategy

How Telcos can Benefit from a CDP Implementation: Top 6 Challenges and Solutions

With the rapidly evolving telecommunications landscape, CDPs should not be considered optional. In fact, CDPs for Telcos are essential to meet the needs of today’s consumers. By providing a unified view of customers, enabling personalisation and better engagement orchestration, CDPs can boost loyalty and drive growth. As Telcos leverage customer data efficiently, they can identify… Continue reading How Telcos can Benefit from a CDP Implementation: Top 6 Challenges and Solutions

Data-Driven Contextual Targeting

As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers are seeking innovative strategies to maintain effectiveness while respecting user privacy. This shift has led to a renaissance for contextual targeting, the best of which  offer  a powerful alternative that leverages real-time contextual signals and advanced AI technologies to deliver… Continue reading Data-Driven Contextual Targeting

Crafting a User-Centered Design Strategy to Create an Intuitive CDP Experience

The primary objective in the world of product development is to create solutions that seamlessly enhance the user experience by effectively addressing their needs. Consider your favourite product – whether it’s your smartphone, an e-commerce website or its app counterpart. What distinguishes it? More often than not, it’s the seamless resolution of your specific pain… Continue reading Crafting a User-Centered Design Strategy to Create an Intuitive CDP Experience