Category: Videos

Zeotap CDP is a user-friendly Customer Data Platform designed to harness the capabilities of Google Cloud technology, facilitating seamless integration, unification, segmentation, and orchestration of customer data while prioritising consumer privacy and compliance.
This video provides a comprehensive overview of the benefits stemming from the Zeotap-Google Cloud partnership

In today’s dynamic digital landscape, gaining deep insights into your customers’ behaviours and preferences has become increasingly vital. Learn how you can effectively utilise data, optimise marketing expenditures, and deliver tailored customer experiences.

A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results. By activating your customer data in Zeotap CDP, you can easily… Continue reading Optimising acquisition campaigns: how to increase conversion rate with a better targeting

The Zeotap Founder & CEO Daniel Heer & the Head of Paid Traffic Acquisition at Virgin Media O2, Andy Lewis, took the stage on Day 1 of DMEXCO – Digital Marketing Expo & Conference for an engaging and insightful showcase where they broke down the awe-inspiring, simple but impactful paid media suppression use case Virgin… Continue reading Virgin Media O2 case study: how to save £1M using Zeotap CDP

Integrating a CDP into your marketing strategy, can be complicated and time consuming. Usually time to value appears long but this should not be the case, as the reality is that you can see consistent commercial outcomes in just a few weeks if you keep it simple and tackle specific use cases such as: In… Continue reading Google Cloud Tech Talk: how integrating a CDP into your marketing strategy and gets results in no time

An effective paid acquisition strategy involves taking steps to minimise the wastage that comes with inaccurate customer targeting, helping companies identify and engage with new prospects who are more likely to convert. A better targeting strategy will impact not only on Conversion and Acquisition Costs, but also on ROI, allowing the saved money to be… Continue reading Optimising paid acquisition strategy: how Virgin Media O2 minimised media wastage saving £1M

Madrid  — October  2020 Javier Fernández, from Desigual, reveals how the company is working on its data together with Zeotap on its path to innovation. COVID-19 has completely transformed the e-commerce industry. In the case of Spain, this industry has undergone great growth that has led it to become one of the major players in… Continue reading Data and the Steps Fashion Brands Like Desigual Must Follow on Their Path to Innovation

Data and identity have been top of mind for more than a decade in the marketing ecosystem – but where does it stand today and how will it change amidst current market challenges? Watch how you can turn your first-party data into actionable customer intelligence in this webinar recording with Stefan Blumenthal, country manager DACH @zeotap.

In our last webinar with Henkel we hosted a transparent conversation about the future of identity resolution that posed as future food for though. Check out the video to see exactly what we think the future of marketing will look like.