The Industry ABOUT VIRGIN MEDIA O2 Virgin Media O2 is a British mass media and telecommunications company based in London, England. The company was formed in June 2021 as a 50:50 joint venture between Liberty Global and Telefónica through the merger of their respective Virgin Media, the UK’s fastest major broadband provider, and O2, the… Continue reading Virgin Media O2 saves £1M and brings in more customers in return by suppressing their existing customers from paid media, using Zeotap CDP
The Industry BALANCING THE NEEDS OF USERS AND ADVERTISERS Unidad Editorial is the leading multimedia communication group in Spain, reaching over 25 million users daily and 84% of Spanish Internet users. Owned by Italian publishing group, RCS MediaGroup, it publishes newspapers El Mundo (news and politics), Expansión (business and finance), MARCA (sport) and Telva (fashion… Continue reading Unidad Editorial enables greater efficiency and grows customer spend with Zeotap CDP
The Industry ABOUT THE INDUSTRY Today’s telecom customers require personalisation and omnichannel experiences, and telecom companies have what it takes to deliver. The telecom company in this initiative has a wealth of data across multiple legacy systems and across all of its products – from cable/TV to mobile and DSL – that can offer them… Continue reading UK-based Tier-1 telecom company reduces TCO by $1M by unifying siloed data
The Industry ABOUT THE INDUSTRY The role of a media agency is to advise companies on the best strategies to advertise its products or services. To enable their clients’ success, agencies ensure that a marketing message appeals to the client’s target audience, appears in the right places and on the right channels, generates quality traffic… Continue reading Global media agency achieves greater marketing efficiency for clients
