In today’s digital landscape, artificial intelligence (AI) is reshaping performance marketing by streamlining tasks and enabling marketers to create increasingly targeted campaigns. As marketing efforts grow even more data-driven, Customer Data Platforms (CDPs) are essential for managing customer information. However, CDPs might be complicated for some users. With this in mind, AI is playing a… Continue reading AI and CDP: How to Enhance Performance Marketing
In today’s crowded marketplace, one-size-fits-all marketing approaches won’t work – customers have diverse needs, preferences, and motivations. In fact, research from Mckinsey found that 71% of consumers expect companies to offer personalised marketing strategies, and 76% get frustrated when this doesn’t happen. It’s crucial retail and brand marketers provide unique offers, as that’s what consumers… Continue reading Leveraging Value-Centric Customer Segmentation for Enhanced Data-Driven Strategies
In the ever-evolving landscape of customer data management and engagement, distinguishing between Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs) is crucial. While their objectives may overlap, their primary functions and applications vary significantly. This article aims to define these differences, underscore the unique roles of CEPs and CDPs, and provide real-world use cases… Continue reading CDP vs. CEP: Definition, Differences and Use Cases
In this video, you will learn how first-party data and CDPs are reshaping customer engagement and driving retail growth. Additionally, you will gain valuable insights and actionable strategies through real-world examples and use cases.
Today’s consumers have several ways to engage with brands, making the marketing funnel more nuanced and complex than ever before. Think about it, consumers have easy access to websites, ads, emails and text messages, social media, in-app notifications, customer service interactions, physical in-store experiences and more. With all the evolving engagement channels, shopper expectations are… Continue reading How CDPs Boost Personalisation in Omnichannel Retail Marketing
A data-driven approach empowers retailers to develop strategies that yield better results by leveraging insights from actual customer behaviors. Achieving this approach necessitates a comprehensive, 360-degree view of customers, which can be easily acquired with a Customer Data Platform (CDP). In this article, we will explore the top five use cases where CDPs play a… Continue reading 5 Use Cases Why Retailers Need a Customer Data Platform (CDP)
In this short video, you will learn the three key points that can elevate your strategy and make a Customer Data Platform implementation successful.
This video is a must-watch for anyone interested in understanding the uniqueness of the Zeotap Customer Data Platform and its benefits for brands.
Sending uniform messages to all of your customers is outdated. If you want customers to react to your marketing campaigns, you need to make them targeted and personalised. This is where behavioural segmentation comes in. Segmentation is nothing new to marketers. However, marketing segmentation traditionally involved simple things like demographics and geographical location. Now –… Continue reading The 4 Types of Behavioural Segmentation and their Impact on Marketing
Discover the strategic role of CDPs in modern marketing and how Sky is leveraging this technology to drive unparalleled customer experiences. This video offers valuable lessons for marketing professionals and businesses looking to enhance data utilisation and customer engagement through technology.
