The Power of Audience Suppression in Telco Marketing: A CDP Perspective

In the swiftly changing telecommunications industry, the thin line between success and failure is increasingly defined by the efficiency of marketing investments. The common challenges facing marketers, such as: overspending in auctions,  launching ineffective campaigns,  misaligned targeting efforts,  often dilute the potential returns from their digital media investments. These issues highlight a crucial need for… Continue reading The Power of Audience Suppression in Telco Marketing: A CDP Perspective

Maximising campaign value by activating 3P data across both Programmatic and Social Media Channels

Amidst the dynamic landscape of digital advertising, the ability to activate the mos t effective data has become paramount for maximising campaign value and driving success. As consumer behaviours shift and privacy regulations tighten, advertisers face increasing pressure to deliver to established target audiences.  Today brands communicate on multiple and very different channels, for this… Continue reading Maximising campaign value by activating 3P data across both Programmatic and Social Media Channels

CDP Talk: Telco. Mastering Customer Data Platforms

This video is a must-watch for industry professionals and business leaders looking to leverage customer data for strategic advantage and improved customer satisfaction. Join us for a deep dive into the world of telecom data management and discover actionable insights from a veteran in the field.

CDP talk: Telco. Zeotap CDP perspective

Discover the pivotal role of a CDP in shaping the marketing strategies for telecommunications companies. Hear from Daniel Heer, Co-Founder and CEO of Zeotap, and Tibor Stefan, Zeotap’s Chief Revenue Officer, as they provide an insightful perspective on the subject

CDP talk: Telco. Empowering Telco Growth with CDPs

Dive into the transformative world of CDPs in the Telco industry with our latest video interview with Kay Schwabedal, former CDO at Virgin Media O2. Discover how Zeotap CDP drives business growth, enhances customer retention, and shapes future Telco trends.

CDP talk: Telco. Virgin Media O2 Success Story with Zeotap CDP

Discover how Virgin Media O2 saved £1 Million annually with Zeotap CDP!
In this exclusive interview with Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how integrating Zeotap CDP into their marketing strategy led to remarkable cost savings and increased customer acquisition.

Ada Zeotap CDP AI Copilot

Introducing Ada™, Zeotap CDP AI co-pilot, powered by Google Cloud’s advanced Gen AI models. Find out how Ada™ revolutionises the way marketers interact with the CDP, offering an intuitive conversational interface that simplifies tasks.

Why Your Business Needs to Change from DMP to CDP

With the impending deprecation of third-party cookies and the necessary shift towards a first-party-data strategy, businesses should start shifting from a Data Management Platform (DMP) to Customer Data Platform (CDP). Unlike DMPs, in fact, CDPs focus on first-party data, offering versatility and adaptability for long-term customer engagement, even in a cookieless world. They enable businesses… Continue reading Why Your Business Needs to Change from DMP to CDP

How to choose the right CDP for Telco: Comprehensive Guide

In today’s hyper-connected world, Telco companies face unprecedented challenges in managing vast amounts of customer data while striving to deliver seamless experiences across various touchpoints. As Telcos navigate this complex landscape, choosing the right Customer Data Platform (CDP) becomes crucial for unlocking their true potential. Simply selecting a top-ranked vendor or renowned brand doesn’t guarantee… Continue reading How to choose the right CDP for Telco: Comprehensive Guide

How CDPs can benefit Telco companies: Zeotap CDP and Virgin Media O2 Success Story

Interview with Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2 The telecom industry is a fiercely competitive sector where standing out amidst a plethora of companies is paramount. To achieve this, telecommunication companies must undergo significant transformations in their operational methodologies, particularly in their approach to data management and technological integration to… Continue reading How CDPs can benefit Telco companies: Zeotap CDP and Virgin Media O2 Success Story